OLAPLEX Unveils Next Chapter With a Bold Vision for Foundational Hair Health and Innovation-Led Future

Pioneering bond-building brand redefines hair health with a new brand identity, groundbreaking innovation in scalp, and a commitment to empowering stylists worldwide.

NEW YORK, Feb. 25, 2025 /PRNewswire/ -- OLAPLEX Holdings, Inc.  ("OLAPLEX"), the foundational health and beauty brand and pioneer of bond-building hair care, is entering a bold new chapter rooted in its legacy of category-creating science and inspired by the creativity and the passion of professional stylists. Born in the lab and made famous in the chair, OLAPLEX has spent the last decade transforming hair health from the inside out with its innovative Complete Bond Technology™, renowned for its unmatched ability to repair hair's bonds.

"From day one, OLAPLEX has built bonds and broken barriers," said Amanda Baldwin, CEO of OLAPLEX. "This new chapter is about living up to the extraordinary innovation that has always defined us. Our products will repair and transform in the most extraordinary of circumstances but it's their daily power to build foundational hair health and deliver lasting results that makes them truly breakthrough and empowers stylists and customers with the confidence that comes from truly healthy hair."

OLAPLEX's refreshed identity also brings the brand's core values to life through vibrant new visuals, a dynamic digital presence, and a continued belief in the bond between science and style. "We want those two sides of our brand to come forward in our visual identity. We believe that it's a true expression of the confidence in our heritage, our bold approach to innovation, and our passion for the creativity of the professional community. It's a reflection of not only who we've always been, but also an introduction to our future."

Since its inception, OLAPLEX has been embraced by the stylist community. This reaffirms its commitment to providing science-backed tools that elevate artistry and deliver exceptional results. Harnessing the power of its category leading bond-building technology, OLAPLEX continues to innovate beyond damage repair to unlock foundational hair health. With this science-first approach, OLAPLEX is dedicated to equipping professionals with the tools to transform hair while giving consumers the freedom to style without compromise. "Today's professionals and consumers are more knowledgeable than ever about the science of haircare. Foundational hair health is, and always has been, in service of letting the work of the pro community truly shine and to deliver more great hair days, today, tomorrow and for years to come," Baldwin added.

Innovating Beyond Repair: No.0.5 Scalp Longevity Treatment

As part of this exciting evolution, OLAPLEX introduces the No.0.5 Scalp Longevity Treatment—a unique scalp serum designed to establish the foundation for long-term scalp and hair health. Combined with bestselling No.3 Hair Perfector this innovation is emblematic of OLAPLEX's new vision and its promise to deliver lasting hair health from root to tip.

The next chapter is the beginning of a new era for OLAPLEX and for haircare—one where true hair health takes center stage, unlocking beautifully healthy hair for today, tomorrow, and years to come.

ABOUT OLAPLEX
OLAPLEX is a foundational health and beauty company powered by breakthrough innovation and the professional hairstylist. Born in the lab and brought to the chair, our products are designed to enable Pros and their clients to achieve their best results and to provide consumers with a holistic healthy hair regimen. Founded in 2014, OLAPLEX revolutionized prestige hair care with its category creating Complete Bond Technology™, which works by protecting, strengthening and relinking all three bonds during and after hair services. Since then, OLAPLEX has expanded into a full suite of hair health formulas. OLAPLEX's award-winning products are sold globally through an omnichannel model serving the professional, specialty retail, and direct-to-consumer channels.

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SOURCE OLAPLEX