Olivela, The Next Generation Of Philanthropic Retail

SAN FRANCISCO, June 6, 2017 /PRNewswire/ -- Olivela, the next generation of philanthropic retail launches an e-commerce platform, olivela.com on June 6, 2017.

Founded by social entrepreneur, Stacey Boyd, Olivela is an entirely new retail concept with a mission to provide funding to improve the lives of children around the world. Olivela enables luxury brands the opportunity to transform inventory into measurable impact and consumers to fund important children's causes simply by buying what they love.

Designed for a truly enjoyable and elevated shopping experience, each brand has an individual designer boutique, where consumers can view which charitable causes their purchase dollars benefit and have full transparency on how funds will be used. A personalized customer dashboard called "The Olivela Effect" will track the impact their total purchases have in supporting charitable organizations. Purchases from the site will arrive in Olivela-branded packaging. Launch categories include women's shoes, bags and sunglasses from the world's best luxury brands including Valentino, Givenchy, Stella McCartney, Jimmy Choo, Dolce & Gabbana, Aquazzura, Tod's, Marc Jacobs & Edie Parker. Additional brands and product categories will be added to the site monthly.

"We are thrilled to introduce Olivela to the world today," said founder, Stacey Boyd. "We wanted to create a retail concept that seamlessly connects luxury brands with causes they care about deeply.  We are proud to offer consumers a new option for purchasing gorgeous luxury products, while also knowing they are helping children and families in need."

Olivela will launch with four charitable partners, GOOD+ Foundation, Malala Fund, VH1 Save The Music Foundation and Too Young To Wed, all of which seek to improve the lives of children around the world. Proceeds from all products sold within the first two weeks of the e-commerce launch from June 6 to June 19, will support GOOD+ Foundation, a non-profit organization founded by Jessica Seinfeld that partners with a national network of leading programs to break the cycle of poverty by providing essential children's products - like diapers, strollers, and cribs - and transformational family services. A single customer purchase on Olivela could provide 419 days of children's essentials for a family in need through GOOD+ Foundation.

"Olivela makes good on a wonderful concept—that you can buy something you love and it's actually going to give back. A designer bag you want to splurge on feels better to own when it carries along with it the story of the family that you're helping through GOOD+," said Jessica Seinfeld, founder of GOOD+ Foundation.

Charitable partners including Malala Fund, which was co-founded by the youngest-ever Nobel Prize laureate, Malala Yousafzai and her father Ziauddin Yousafzai, strives for a world where all girls can learn and lead without fear, VH1 Save The Music Foundation, whose goal is to make music and instruments an accessible part of every child's education, and Too Young To Wed founded by American photojournalist Stephanie Sinclair, protects the rights of girls by delivering its message that every girl can decide for herself, if, when, and whom to marry - around the globe, will each be the beneficiary of proceeds from products sold on Olivela. Additional charities that help set children forth on the right path in life will be added to Olivela throughout the year.

Olivela.com will launch June 6, 2017 and will ship to all 48 continental states. For every person who signs up to receive Olivela's email, a day of school will be donated in countries where most girls are denied an education through the Malala Fund.

@Olivela #TheOlivelaEffect

About Founder:
Stacey Boyd is a parent, former teacher and school principal. Boyd earned her MBA and Masters in Public Policy from Harvard. Boyd has launched a number of successful ventures including the Academy of Pacific Rim, Project Achieve and Schoola, an online retailer that sells gently-worn clothing to support schools in need. She serves on the National Council on Teacher Quality, advises PBS on educational programming and was named one of World Economic Forum's 100 Global Leaders of Tomorrow. Boyd's work has been featured by CNN, PBS, The TODAY Show, The Wall Street Journal, The New Yorker, Wired, USA TODAY, The Washington Post and numerous other publications.

SOURCE Olivela

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