Ollie Gives Dog Parents Another Reason to Feed the Obsession™ This Holiday Season

New Holiday Feast recipe lets the dog-obsessed celebrate the family member they're most thankful for: their dog

NEW YORK, Sept. 15, 2026 /PRNewswire/ -- This holiday season, Ollie, the human-grade, fresh dog food brand and leader in the dog wellbeing revolution, is giving dog parents another way to Feed the Obsession^TM - a holiday feast for the family member they're most thankful for: their dog. Because if there's ever a moment dog parents' obsession comes out in full force, it's the holidays.

Introducing Holiday Feast, a seasonal, fresh recipe that turns a "gobble gobble" into gratitude with savory turkey, fresh green beans, nutrient-dense sweet potatoes, juicy cranberries, and rich butternut squash. Because for the dog-obsessed, holiday gratitude isn't just about gathering around the table with family. It's also about celebrating the four-legged family member who makes every day better. In fact¹, 96% of American dog parents say they give their dog something special to eat for the holidays that they wouldn't get on a normal day, with 95% of American dog parents proudly confirming they buy their dog a holiday gift.

Holiday Feast is crafted by the brand's team of veterinarians, chefs, and food scientists to help fuel those dog parents' obsession and say "thank you" to the best friends who are always there. Whether they're the first to greet you after a long day, the buddy you cancel other plans for, the only one you'd give 80% of your bed to, or simply the one you can't imagine the holidays without, dogs give their people plenty to be thankful for. Now, pup parents can pass on passing along the table scraps and return the favor with a meal made especially for dogs.

"At Ollie, we believe being obsessed with your dog is something worth celebrating, and there's no better time to lean into that than the holidays," said Bryan Angolia, Dog Chef & Senior Manager of R&D at Ollie. "Holiday Feast takes the obsession to the bowl, giving dog parents a fresh, thoughtfully crafted meal that feels as special as the dog it's made for. We combined seasonal ingredients like turkey, sweet potato, cranberries, and butternut squash into a one-of-a-kind, special meal that lets dog parents celebrate their pups without simply handing over the leftovers."

A Feast to Fuel Your Dog & Your Obsession
Holiday Feast brings the flavors of the season to your dog's bowl with a carefully crafted blend of veterinarian-recommended, human-grade ingredients, gently cooked for maximum nutrition, perfect for dogs of all ages. Many popular seasonal staples like turkey skin, stuffing, macaroni and cheese, and pumpkin pie can be harmful for pups, so stop debating if holiday leftovers are dog-friendly and start rewarding man's best friend with the best:

• Gobble up the goodness: Lean and clean turkey is the first ingredient, complemented by rich turkey liver.
• Sweet eats: Sweet potatoes provide an excellent slow-burning carbohydrate and dietary fiber source, packed with antioxidants and vitamins A and C.
• Tart and tasty: Cranberries add a great source of antioxidants, fiber, and vitamins C and K.
• All the fixings: Rich butternut squash is high in dietary fiber to aid digestion and a source of powerful antioxidants, vitamins, and minerals.
• Pass the greens: Green beans and spinach are rich in vitamins A, B, C, and K, and an excellent source of iron, antioxidants, and beta-carotene to round out the recipe.

'Tis the Season to Obsess
For America's dog parents, the holidays aren't just about decking the halls. They're decking the dog bowl - and happily bending over backwards to make sure their pups have a special holiday season.

• 90% say their dog deserves a special holiday meal.
• Almost three-quarters (73%) say their dog is just as much a part of the holiday celebration as any other member of their family.
• More than half (52%) have driven instead of flown for their holiday travels to make it possible or easier for their pup to join them, with 20% having driven 8 hours or more.
• 23% have spent $100 or more on their dog's holiday gifts in a single year, with almost half (47%) admitting they've wrapped presents for their dog.

Feed the Obsession This Holiday Season
Holiday Feast will be available throughout the holiday season, while supplies last, beginning Tuesday, October 6 for existing Ollie Pack members and dog parents nationwide beginning Thursday, October 8 on Ollie.com. Prefer to shop retail? Ollie's Holiday Feast will be available in Petco locations nationally starting Friday, October 9.

The Holiday Feast recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, including growth of large size Dogs (>70 pounds or more as an adult).

For more information, visit Ollie.com.

Download hi-res images HERE.

¹ Source: Ollie's 2026 Holiday Obsession survey of 1,000 American dog parents.

About Ollie
Founded in 2016, Ollie believes dogs deserve to live the best life possible. That's why we're on a mission to drive the dog wellbeing revolution through food, science, data and fresh thinking. Our recipes are developed by chefs, vets, and food scientists, and backed by vet nutritionists. We use data from hundreds of thousands of dogs to supercharge our innovation to deliver the best possible experience for you and your dog. Follow Ollie on Instagram @ollie or visit www.ollie.com to Feed the Obsession.

SOURCE Ollie