NEW YORK, March 25, 2011 /PRNewswire/ -- OLO Online Ordering, the fastest growing provider of mobile and online ordering for restaurants, today announced the launch of a 71 store pilot program for Sonic Drive-In.
Titled "Sonic On the Go," the program will allow customers to order online and via their mobile devices. A unique feature to the platform allows drivers to order remotely via mobile phone, and drive up to Sonic with their food waiting for pickup at the stall of the drive-thru.
The pilot, in partnership with Mason-Harrison-Ratlif Enterprise LLC, the largest Sonic Drive-In franchisee group, includes 71 stores in 5 different markets including Phoenix, AZ, Lubbock, TX, Rockford, IL, Chicago, IL, and Augusta, GA.
"We're honored to work with Sonic Drive-In to let customers order from anywhere and pick up at any parking stall," said OLO Chief Executive Officer Noah Glass. "Together, Sonic and OLO have taken the concept of curbside pickup to the next level with Sonic On the Go. Where else can you get a mobile order delivered to you by a server on roller skates?"
Jim Prentice, Operations Director for Mason-Harrison-Ratlif, added, "We are excited to launch Sonic On the Go and anticipate OLO providing both incremental sales and a platform for more expedited service for our loyal guests. In addition to being a fantastic new technology, the service is cost effective and all orders are prepaid and integrate into our merchant accounts. Our operators and principal partners participating in the test are very optimistic that we will capture new sales and profits by using the service."
Coca-Cola and Dr. Pepper/Snapple are supporting the initiative with local marketing and cross promotion.
About OLO Online Ordering:
OLO makes online ordering easy and lets customers order from anywhere. Since 2005, OLO has perfected its off-premise ordering platform with the input of hundreds of thousands of consumers, thousands of restaurant owners, and dozens of top restaurant brands. Today, OLO provides mobile and online ordering capabilities for top brands like Cold Stone Creamery and Five Guys Burgers & Fries, serving over 2,500 restaurants nationwide. Learn more at www.olo.com.
Sonic, America's Drive-In, originally started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to Sonic in 1959. The first drive-in to adopt the Sonic name is still serving customers in Stillwater, Okla. Sonic has more than 3,500 drive-ins coast to coast, where approximately three million customers eat every day. For more information about Sonic Corp. and its subsidiaries, visit Sonic at www.sonicdrivein.com.
SOURCE OLO Online Ordering