Omnicom's KERN Health Taps Former Kaiser Permanente ACD Boni Peluso
Peluso joins KERN Health as ACD/Medicare specialist
LOS ANGELES, June 30, 2016 /PRNewswire/ -- KERN Health, An Omnicom Agency, is pleased to announce the addition of Boni Peluso, ACD/senior writer, to the KERN creative team. Boni has an entrepreneurial mind attuned to motivating audiences, and she brings considerable healthcare and Medicare experience to KERN.
For the past six years at Kaiser Permanente's Program Office in Burbank, Boni supervised the creative development of the Medicare line of business. She led the creation of marketing communications for retention and acquisition for their Individual and Group Medicare health plans. And, she worked closely with senior and executive management to ensure materials were 100% compliant and on schedule.
During her tenure at Kaiser Permanente, Boni researched senior vision issues and uncovered impediments to the readability of both offline and online communications. She also trained in a clear and simple writing style that fostered improved comprehension of complex topics like Medicare and helped raise the health literacy level among those enrolling in Medicare.
"KERN Health is an insurance marketing agency with a specialty focus on Medicare member acquisition of the baby boomer generation, and Boni's broad knowledge and experience will be an invaluable addition to KERN's already experienced Medicare marketing team," said Russell Kern, President and Founder. Backed by a proven foundation of healthcare experience and multiple competitive acquisition industries, KERN Health provides exceptional value to health insurance marketers. As a member of the Omnicom Group Network, KERN Health is also able to offer healthcare insurers a powerful partnership that includes unique access to hundreds of the world's top agencies.
To showcase Boni's expertise, KERN Health will be sponsoring an informative webinar on July 12, 2016, at 10:00 a.m. (PDT). Top 10 Tips to Stand Out in the AEP Avalanche will explore readability issues and demographic preferences of baby boomers and people aging into Medicare.
To attend the webinar, visit http://www.kernagency.com/webinar.
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SOURCE KERN, An Omnicom Agency
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