LOS ANGELES, April 15, 2014 /PRNewswire/ -- OmniForce, LLC continued its expansion in the active lifestyle industry by introducing RaceForce, LLC to lead its efforts in the endurance and athletic event space. RaceForce invests in existing events and collaborates with race owners to deploy strategic marketing, sponsorship acquisition, event production and back office support while specifically maintaining the event's original, grassroots identity.
"Preserving an event's established brand appeal while growing it within its local community is the primary value proposition of RaceForce," said Brian Pendleton, Chief Executive Officer of OmniForce, LLC, the holding company of RaceForce.
"When RaceForce invests in an event, we collaborate closely with its owners to support them where it's helpful, while ensuring the brand identity they've worked for years to develop is carefully maintained along the way," Pendleton added.
Headquartered in Los Angeles, CA, the RaceForce portfolio of events include the Surf City Marathon in Huntington Beach, CA, US Half Marathon in San Francisco, CA, and the Ride to Revel Cycling Series through the Napa, Hood River and Silicon valleys, among others.
"We couldn't be more pleased since joining the RaceForce platform," said Amy Tomchak, General Manager of the Surf City Marathon.
"For nearly a decade we've grown the Surf City Marathon to be one of the country's most iconic, all ocean-front races. Partnering with RaceForce was easy, and in addition to logistical support, RaceForce has deployed cutting-edge digital media programs which have accelerated our registration numbers and generated interest from new sponsors," Tomchak added.
Gary D. Turner
Vice President, Communications, OmniForce, LLC
SOURCE OmniForce, LLC