On World Hearing Day, Miracle-Ear® Launches New Hearing Experience Portfolio of Hearing Technology Products to Simplify Buying Process

MINNEAPOLIS, March 3, 2020 /PRNewswire/ -- According to a Johns Hopkins and National Institute of Aging study, when hearing loss goes undetected, people are significantly more likely to develop dementia over time than those who retain their hearing.³ Moreover, Audiologists know that 48 million American adults are impacted by some degree of hearing loss and yet, 74% of those fail to take action to correct the loss.

To fight against this urgent hearing health crisis, Miracle-Ear, a company that specializes in customizable hearing solutions with more than 1,500 hearing health care centers nationwide, announced on World Hearing Day the launch of its new Miracle-Ear Hearing Experience, a program aimed at helping overcome consumers' roadblocks to seeking hearing health solutions.

In researching the barriers that people face in dealing with hearing loss, Miracle-Ear found that there were commonalities in what people deal with throughout the process. Consumers felt overwhelmed, confused and intimidated when reviewing their options. As a result, the majority chose not to act on their hearing loss. Miracle-Ear developed this new Hearing Experience approach to help consumers feel confident that they are making the right hearing health decisions for their specific needs, budget and lifestyle.

"Through our new Miracle-Ear Hearing Experience, we aim to simplify the process so that the features and benefits of hearing aids are easy to understand, giving individuals confidence in choosing the right product for their specific needs," said Miracle-Ear Senior Vice President Vera Peterson.

Miracle-Ear has categorized its hearing aids around factors that are most important to those with hearing loss – rechargeability, connectivity, invisibility and accessibility – and each new Miracle-Ear Hearing Experience collection offers a consumer-inspired portfolio of premium technology. The Miracle-Ear Hearing Experience consists of:

• Miracle-EarENERGY™ – A collection of hearing aids for the person who has an active lifestyle and features a proprietary and convenient portable charger that eliminates the need for batteries.
• Miracle-EarCONNECT™ – A collection of hearing aids with Bluetooth® functionality for the technology enthusiast and ideal for someone who wants to easily connect and stream sounds directly to their hearing aids.
• Miracle-EarMINI™ – A collection of hearing aids that are small and nearly invisible for those who want discretion and top-of-the-line technology.
• Miracle-EarEASY™ – A collection of hearing aids for those individuals who are seeking a quality product with simple, essential features.

"Hearing loss is more than just the inability to hear," says Miracle-Ear Chief Audiology Officer Dr. Thomas Tedeschi. "Hearing loss lowers the quality of life for individuals at any age and when it goes undetected, it can lead to other serious health conditions including dementia, Alzheimer's Disease, social isolation and strained relationships."

For over seven decades, Miracle-Ear has been committed to eliminating the stigma around hearing loss and providing quality, life-changing resources. Miracle-Ear has grown from its inception as a small electronics company in 1948 when founder, Ken Dahlberg, created the first Miracle-Ear hearing aid. Over 70 years later, Miracle-Ear has more than 1,500 locations across the United States dedicated to helping millions of people hear better. And since its founding in 1990, Miracle-Ear Foundation has donated more than 21,000 hearing aids to more than 11,000 children and adults nationwide, who could otherwise not afford them.

To schedule a free hearing evaluation at a local Miracle-Ear Center, visit www.Miracle-Ear.com or follow the company on Facebook or Twitter.  

About Miracle-Ear®
Miracle-Ear, a division of Amplifon Group, has been a trusted resource in hearing solutions for over 70 years. Headquartered in Minneapolis, MN, Miracle-Ear specializes in customizable hearing solutions that feature discreet, comfortable products designed to meet each individual's hearing loss needs. Free hearing evaluations are available at more than 1,500 franchised locations across the U.S. For more information, visit www.miracle-ear.com.

¹ Hearing Loss Association of America
² Brand Health Tracking – US – 2018
³ https://www.hopkinsmedicine.org/news/media/releases/hearing_loss_and_dementia_linked_in_study

SOURCE Miracle-Ear

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