One Bite to Unite! Red Lobster Announces Cheddar Bay 2024 - A Buttery Bid to Satisfy All Parties

Candidacy to include offering guests the chance to win free Red Lobster for four years*

ORLANDO, Fla., Sept. 9, 2024 /PRNewswire/ -- It is official, Cheddar Bay Biscuits® are making a run for the oven office! Today, Red Lobster® launched Cheddar Bay 2024, a campaign aimed at uniting all parties – at least for dinner. Cheddar Bay 2024 is a bite-partisan campaign that champions the values we can all rally behind – cheesiness, freshness, and that warm, buttery goodness we crave – because when biscuits rise, America thrives.

Guests eager to pledge their allegiance to Cheddar Bay 2024 will have the chance to win free Red Lobster for a presidential term – a full four years! Beginning today through November 10, 2024, guests can visit their local Red Lobster restaurant and scan a Cheddar Bay 2024 QR code found on the table for the chance to win* the brand's iconic Cheddar Bay Biscuits and high-quality seafood free for four years.

"Over the last few months, our guests have shared countless reasons why they love Red Lobster and Cheddar Bay Biscuits always rise to the top," said Jeff Matray, Vice President of Marketing at Red Lobster. "As election season heats up, there's one thing we can all rally behind – a shared love for Cheddar Bay Biscuits. The truth is, Red Lobster food brings people together, and we're excited to unite everyone, even if it's just over lunch or dinner."

For those looking to show support for Cheddar Bay 2024, Red Lobster is releasing a Campaign Kit packed with deliciously fun merch, including Cheddar Bay 2024 lawn signs, t-shirts, hats and buttons – perfect for showing passion for biscuits. Guests can visit CheddarBay2024.com for the chance to claim the tasty Red Lobster merch – available on a first-come, first-served basis while supplies last.

No campaign is complete without ads that amplify a candidate's message to win over the hearts, and in this case, appetites, of supporters. In a race for votes, Red Lobster's Cheddar Bay 2024 campaign will feature several TV and digital ad spots in the form of parody political commercials - from an ad calling out the "stale policies" from other "restaurant breads" to a public service announcement-inspired endorsement – the spots encourage fans to rally behind the campaign in a tongue-in-cheek way.

When it comes to choosing what to eat at Red Lobster, there's no debate the best options are the ones you can always count on, like Maine Lobster Tail, Snow Crab Legs, Walt's Favorite Shrimp, and Garlic Shrimp Scampi. Put them all together on one plate to "unite them for the butter," and you've got yourself an Ultimate Feast—available now at Red Lobster.

To view the complete Red Lobster menu or find a restaurant location, visit the Red Lobster website.

*NO STORE VISIT OR PURCHASE REQUIRED. Legal residents of the 50 U.S. (D.C.) 18 years or older (19 in AL/NE). Ends 11/10/24. As used in this promotion, "4 years of free Red Lobster" is calculated as $100 a month for 48 months and awarded as 48 $100 Red Lobster gift cards. See Official Rules for how to enter, odds and prize description at www.cheddarbay2024.com. Void where prohibited.

About Red Lobster Seafood Co.
Red Lobster is the world's largest and most-loved seafood restaurant company, headquartered in Orlando, Fla. With a proud heritage, Red Lobster is focused on serving the highest quality, freshly prepared seafood that is traceable, sustainable, and responsibly sourced. To learn more about Red Lobster, including locations and menu options, please visit http://www.redlobster.com or find us on Facebook, X, Instagram, Threads, or TikTok.

Contact:
[email protected]

SOURCE Red Lobster Seafood Co.