One Kings Lane, CanvasPop, Mabel's Labels and Abe's Market Tap Acceleration Partners for Affiliate Program Management

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May 01, 2012, 08:25 ET

NEEDHAM, Mass., May 1, 2012 /PRNewswire/ -- Acceleration Partners, a digital strategy and marketing agency for rapidly growing consumer products and services companies, is launching and managing new affiliate marketing programs for top online merchants including One Kings Lane, Canvas Pop, Mabel's Labels and Abe's Market.

One of the fastest-growing segments of online commerce, affiliate marketing provides a powerful, cost-effective approach to new customer acquisition, as it enables retailers to partner with relevant, high-quality bloggers and websites to expand their online presence and increase sales. Retailers invest in affiliate programs because they can effectively grow their businesses through a channel that is 100 percent performance-based, but it requires a focused strategy and ongoing creativity and oversight to optimize the revenue opportunity for both merchants and publishers.

"It's very rewarding to see leading brands continue to choose Acceleration Partners and our unique management model, which utilizes a cross-functional affiliate team and focuses on relationships with high-quality affiliates," said Robert Glazer, founder and managing partner at Acceleration Partners. "Many online retailers are still running affiliate programs that compete with their other marketing channels and are damaging their brand due to a lack of oversight. Our approach ensures they're running an affiliate program that drives incremental revenue."

In addition to these new clients, Acceleration Partners also manages affiliate programs for other top consumer brands including Shutterfly, Tiny Prints, Blurb, Tea Collection and Layla Grayce. The Tiny Prints affiliate program, considered one of the industry's top-performing programs, was recently honored with a prestigious "Exceptional Merchant" award at the annual Affiliate Summit in January, edging online retail giants Amazon and Overstock for the award.

About Acceleration Partners

Acceleration Partners is a digital strategy and marketing agency focused on online customer acquisition for rapidly growing consumer products and services companies. A leader in both digital strategy and performance marketing strategy and implementation, including affiliate program development/management, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Acceleration Partners works with clients to design strategies and implement programs that deliver measurable, sustainable growth through transparent, high-value tactics. With a focus on quantifiable results and client-defined success, Acceleration Partners sets itself apart through attention to detail and sweating the small stuff that competitors miss. Clients include Tiny Prints, Shutterfly, Kaz (Division of Helen of Troy), Blurb, Tea Collection, and Layla Grayce. For more information on Acceleration Partners, please visit http://www.acceleration-partners.com or contact Matt Wool at 617-264-0334 or [email protected].