ONE SIP AND IT'S ALL CLEAR: GRAN CENTENARIO TEQUILA INTRODUCES SMOOTHEST EXPRESSION TO DATE GRAN CENTENARIO CRISTALINO

Mexico's #1 Tequila Enters Cristalino Category with First Release Finished in Calvados Casks and Filtered with Mexican Silver

TEQUILA, Mexico, Nov. 3, 2022 /PRNewswire/ -- Gran Centenario, Mexico's #1 tequila, proudly announces the U.S. launch of Gran Centenario Cristalino. Founded in 1857 by Lazaro Gallardo, the first ever Tequila Master Distiller in history, Gran Centenario is rooted in over 150 years of Mexican heritage and tradition and continues to expand its historic family portfolio with this exquisite new release.

Handcrafted in the highlands of Jalisco, all expressions of Gran Centenario (Plata, Reposado, Añejo, Leyenda, and now, Cristalino) are produced with 100% Blue Weber Agaves at Ex-Hacienda Los Camichines. Expertly crafted using the brand's proprietary process, 'Selección Suave' - in which newly rested tequilas are blended with the smoothest aged reserves - Gran Centenario Cristalino uses the finest Añejo and Extra Añejo tequilas matured in American oak barrels. A first for the brand, the blended aged tequila is then finished in Calvados casks for a few months, before being filtered through a meticulous process with Mexican silver, transforming the aged tequila into a crystal-clear liquid. The resulting spirit has the smoothness and depth of an aged tequila, with hints of fresh apple and oak coming from the Calvados cask finish. 

"It's an exciting time for the Tequila category in the U.S., with new and existing tequila enthusiasts increasingly seeking out more premium products with different elements in finishing and aging," said Alex Coronado, Head of Production and Master Distiller at Gran Centenario Tequila. "Gran Centenario Cristalino is a remarkable spirit and marks the first time we have finished our tequila in Calvados casks, and used silver in our Cristalino filtration process. Producing an unparalleled taste to any other tequila out there, the result is a clear tequila, rich in notes of sweet agave, toffee, fresh apple, and oak."

Gran Centenario Cristalino arrives in the U.S as the Cristalino category experiences exponential growth. First introduced in Mexico over a decade ago with the help of Coronado, Cristalino makes up over 35% of the high-end tequila category, and the U.S. is starting to see similar potential. As the latest offering from Mexico's number one selling tequila¹, Gran Centenario Cristalino offers a truly transformative, smooth yet complex profile from the very first sip.

• Sight: Flawless clarity with hints of silver.
• Aroma and palate: Sweet notes of cooked agave and toffee aromas with a touch of fresh apple, and oak.
• Finish: Long, complex, and ultra-smooth.

Available for purchase nationwide at select fine liquor stores, restaurants and bars for a suggested retail price of $79.99 USD (750mL / 80 proof), Gran Centenario Cristalino is best enjoyed neat or on the rocks with a lime twist. For more information, please visit www.grancentenario.com or follow on Instagram and Facebook at @grancentenariotequila.

^1.Source: Based on volume. Nielsen/ISCAM, Total Mexico Tequila, 12 months ended 5/31/22.

Gran Centenario Tequila has been carrying Mexican traditions and heritage for centuries. Founded in 1857 by Lazaro Gallardo, the first Tequila Master Distiller in history, Gran Centenario is a family-owned tequila crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. The exceptional quality and taste of Gran Centenario Tequilas make them perfect neat, on the rocks or in any classic tequila cocktail for all the moments in life that call for celebration. The #1 tequila in its home country of Mexico, Gran Centenario has received awards at prestigious industry competitions including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A.Spirits Awards. The brand was also named a 2021 "Hot Prospect" by Impact, the leading source for exclusive data on the alcoholic beverage industry in the United States.

Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2022 Proximo, Jersey City, NJ. Please drink responsibly.

SOURCE Gran Centenario Tequila