One Touch to Extraordinary Taste with the New Nespresso VertuoPlus Machine

New Machine Upgrades Your In-Home Coffee Experience with Effortless One Touch Brewing System

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Mar 01, 2017, 07:00 ET

NEW YORK, March 1, 2017 /PRNewswire/ -- Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, introduces the new VertuoPlus machine to the Vertuo™ range. Created specifically for the North American coffee enthusiast, the Vertuo™ range launched in 2014 and revolutionized the single-serve coffee industry with the ability to brew both large-cup, high-quality coffee and authentic espresso. The new effortless technology of VertuoPlus only requires the touch of a single button to open the machine, brew the coffee and eject the capsule ensuring exceptional convenience and flexibility for a seamless in-home coffee experience. With the VertuoPlus, it is one touch to extraordinary taste.

In addition to the updated technology, the VertuoPlus has a rotating water tank to adjust and fit different spaces and an updated look, coming in an assortment of colors for all design aesthetics. Like all Vertuo™ machines, VertuoPlus features Nespresso's innovative Centrifusion™ technology and boasts a special ability to read the barcode on the individual coffee capsule. Using these two technologies, the machine adjusts its brewing parameters so that each Grand Cru is optimally brewed. The result is a richly aromatic, deeply flavored large-cup coffee or espresso topped with a silky and generous crema – a sign of world-class coffee, representing extraordinary quality.

"At Nespresso, we are constantly evolving our machines to deliver new and improved functionality," said Davide Moro, Vice President of Marketing at Nespresso USA. "The VertuoPlus has been designed to deliver a seamless one-touch brewing experience, giving those who love quality coffee and espresso the ability to enjoy an enhanced and effortless experience at the touch of a button."

Only the top one to two percent of coffee beans meet the rigorous quality standards to become Nespresso Grands Crus. The Vertuo™ range features 12 large-cup coffees and 4 espresso blends with different intensities and taste profiles to please the most discriminating coffee drinkers. Nespresso Grands Crus are packaged in aluminum, a material that preserves the quality and freshness of the coffee, and can be recycled over and over again. The Nespresso recycling program involves a partnership with UPS, covering the contiguous United States. Consumers can ship used capsules using a pre-paid UPS recycling bag or drop their capsules off at over 500 collection points at Nespresso Boutiques and retailers across the country, making it easier than ever for Nespresso Club Members to recycle their capsules.

The Nespresso VertuoPlus machine is available now at select fine retailers, Nespresso Boutiques, Nespresso boutique-in-shops, through the Nespresso Club (1.877.964.6299) and on www.nespresso.com. The VertuoPlus is priced at $199 to $219, depending on the model (Standard or Deluxe). The Standard model is available in Grey, White and Cherry Red and the Deluxe model is available in Black, Silver, and Titan. For those who enjoy their coffee with milk, the VertuoPlus is also sold as a bundle (with the Aeroccino+ milk frother), for $249 to $269 respectively.

Contact Information
Lauren Webber
Weber Shandwick
212.445.8343
[email protected]

Katarina Wos
Nespresso USA
Katarina.Wos1@Nespresso.com

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 64 countries and has more than 12,000 employees. In 2015, it operated a global retail network of over 450 exclusive boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.

SOURCE Nespresso