NEW YORK, Aug. 5, 2013 /PRNewswire/ -- OneBeat and Mixify, two emerging leaders in the growing digital EDM category, have signed a partnership agreement that will bring Mixify's interactive live streaming experience onto the OneBeat APP within XBOX Live. This partnership provides a global platform for fans to access live streamed events from their favorite djs, festivals and dance labels, and a channel for targeted content delivery and enhanced social engagement for industry stakeholders to reach Xbox's mass global audience. The integrated offering is expected to go live by October 2013.
The combined offering seeks to bridge the digital and physical divide by providing a complete media and content offering for EDM fans to bring the dance festival experience straight into the living room through XBOX Live. The app will include OneBeat's original content programmed around Mixify's live streamed events, coupled with advanced social sharing capabilities between fans and EDM artists. The integrated platform provides artists, labels, festivals and advertisers a new and powerful way to authentically engage with this difficult to reach millennial audience.
OneBeat—the EDM media and entertainment studio— partnered with Microsoft to launch the exclusive EDM-centric app for the Xbox LIVE platform in Spring, 2013. Free to Xbox LIVE users worldwide, the app is a one stop portal for original and curated OneBeat content, calendaring and now live events. As the exclusive partner of Xbox, OneBeat will leverage its strong distribution foothold to help develop partnerships and enhance the ability of partnership to deliver content to their audience and fans.
Mixify — the world's never-ending electronic music festival — is a high-quality live audio and video streaming platform that allows DJs to broadcast directly to fans around the world, providing unparalleled access and social engagement between fans and artists. Through this partnership with OneBeat, EDM fans will be able to access Mixify's ongoing dance party through Xbox LIVE. On a monthly basis, Mixify hosts over 5,000 events from 1,500 DJs driving a never-ending party for 300,000+ fans in over 150 countries.
Of the partnership, David Moricca, CEO & Founder of Mixify says, "EDM is all about participation and social engagement. This partnership allows us to keep that immersive experience of the EDM culture going 24/7, 365 days a year, beyond the festival and into the home, dorm or party anywhere through OneBeat's Xbox app."
"OneBeat's content is designed to explore, share and profile the culture and characters of the Dance music movement in a way that lends integrity and creativity," says Joseph Kanellitsas, Chief Creative Officer of OneBeat, "With the integration of Mixify, we're going to intensify the offering of our app by having the EDM fan actually participate in the live experience from home, which is at the core of what Xbox LIVE is designed for."
The new iteration of the OneBeat app featuring Mixify will launch in October 2013 with kickoff digital events from leading artists, labels and festivals to be announced.
For more information, visit: www.onebeat.tv or www.mixify.com. For all press related inquiries, please contact Alyson Campbell Roy of AMP3 PR via 646-827-9594 or Mixify@AMP3pr.com or Christina Gubbay of OneBeat via 347 956 23 28 or Christina@onebeat.tv.
Mixify is the leading company providing high-quality audio and video streaming for the biggest DJs, music festivals, labels, promoters and venues in the Electronic Dance Music (EDM) category. Mixify's unique platform authentically bridges the gap between the physical EDM event and the digital world where EDM fans live 24 x 7, 365 days a year. The Mixify experience drives unparalleled access, strong social engagement, and new revenue streams for many of the hottest acts in the EDM space.
OneBeat is the leading entertainment and media company dedicated to Electronic Dance Music (EDM). Bridging live and digital experiences, OneBeat connects fans, influencers (including DJs, promoters, producers) and marketers through original content, live events and news in the EDM world. OneBeat's expert creative vision comes alive through its premium distribution channels such as Xbox LIVE, providing a first of its kind global destination to engage with the world of Electronic Dance Music.
Alyson Campbell Roy
AMP3 Public Relations
SOURCE Mixify; OneBeat