GREENVILLE, S.C., March 1, 2011 /PRNewswire/ -- Today marks the launch of OneMinuteNews.com, a new mobile/online media website that streams "bite sized" domestic and international news content curated and produced for and by Generation Y. Live, Gen Y correspondents provide unique perspectives on top stories from breaking news to entertainment and finance.
"Generation Y is grossly underserved by today's media and it is incredibly important that they be well informed in a way that works with their busy, mobile lifestyle," said Doug Greenlaw, co-founder and former advertising executive with MTV Networks and Viacom. "OneMinuteNews was designed by and for 21-35 year olds who want quick, accurate, neutral reporting from a trusted and relatable source."
OneMinuteNews, created and optimized for mobile platforms, provides an authentic perspective and original content supported by the leading wire services and user-generated resources. Content is refreshed regularly, then archived for users on the site. Additionally, OneMinuteNews is an interactive site, enabling users the opportunity to interact with correspondents, participate in polls and integrate their social media handles. OneMinuteNews users will be encouraged to engage in the news-gathering process through user-generated submissions and posts.
Correspondents were recruited from the leading media outlets and top journalism schools from around the globe, representing both domestic and international backgrounds.
OneMinuteNews correspondent Yasmin Vossoughian, formerly of Current TV, expresses how she approaches this cutting-edge concept, "As a backpack journalist, I want to bring people into the story rather than just tell them the story," she said. "OneMinuteNews wants my generation to understand why the news is important and why it matters to us."
OneMinuteNews is advertising supported with relevant ultra short-form video ads featuring exclusive product category advertising opportunities in each news area including: trending news, lifestyle, entertainment, sports and technology.
OneMinuteNews.com is a privately held company.