AUSTIN, Texas, Sept. 14, 2017 /PRNewswire/ -- OneSpot, the Content Sequencing® platform that powers cross-channel personalization for branded content marketing, today announced the appointment of David Brown as Chief Strategy Officer. Brown will lead the company's new Strategic Services business and head its recently opened New York City office. He will report to OneSpot CEO Steve Sachs.
"David is well-known as an early innovator and trailblazer in content marketing, bringing to OneSpot a wealth of experience working with Fortune 500 brands to establish highly effective strategies around content, with quantifiable approaches across people, processes and platforms," said Sachs. "Through a holistic technology and services approach — and with David's leadership — OneSpot will continue to help marketers secure a measurable return on personalization (ROP) through deeper content engagement."
OneSpot Strategic Services will provide its brand clients with comprehensive strategic services to further their own content programs, from identifying success factors and technology assessments, training and development to customer journey and roadmapping, as well as content strategy and deep content analytics.
"Chief Marketing Officers are bringing content operations in-house but often lack a defined strategy for how they will achieve scale and measure success," said Brown. "This is where OneSpot can not only give marketers the tools, but also share the knowledge and guidance needed to hone, accelerate and align their content marketing programs with business goals and benchmarks for success."
Most recently Brown was head of The Content Catalysts, providing content strategy counsel to major brands in the insurance, banking, automotive, media, consumer packaged goods and retail sectors. He was Executive Vice President and Leader at MXM (Meredith Xcelerated Marketing), which Harvard's Nieman Lab called "the inventor of content marketing." Before MXM Brown was CEO of Highway One and a Managing Director at OgilvyOne. He holds a B.A., Hons in Politics from Durham University and resides in Darien, CT.
OneSpot's Unique Content Marketing Platform and Services Imperative
Through OneSpot's proprietary platform and expert consultants, marketers gain valuable insights, helping brands deliver strategic content that guides their customers and prospects to take a specific action. OneSpot executives are content marketing trailblazers and innovators with deep roots in publishing at major brands such as Time Inc., and as industry-leading digital content strategy consultants working with Fortune 100 brands. OneSpot's easy-to-implement proprietary Content Sequencing® technology uses artificial intelligence and natural language processing for individualization -- to automatically match specific content with individual interests and behaviors. OneSpot's deep analytics and insights provide in-depth holistic data on content effectiveness — showing in detail what content is resonating when, where, and over time.
While many content marketers are using multiple solutions that inefficiently and ineffectively prioritize around channels and products, OneSpot's automated personalization platform delivers content based on individuals' interests and engagement with specific pieces of content across all digital channels (web, mobile, email, paid media). As a result, OneSpot increases content consumption and inspires action, deeper content-driven relationships are built, visitors to a brand's content increase, they spend more time with and consume more content per visit, and the number of times they engage goes up. With OneSpot, for individualization, no rules or tagging are needed to serve highly personalized content across digital channels. For more information on OneSpot Strategic Services visit onespot.com/Services.
OneSpot is the leading technology platform for personalizing content marketing across digital channels. OneSpot's machine learning based Content Sequencing® engine and strategic consulting helps the world's best brands significantly improve engagement through individualization -- creating individualized, highly relevant experiences across website, email and paid digital media. OneSpot's customers including Nestlé, IBM, Whole Foods Market, L'Oréal and Delta Faucet now develop best-in-class content strategies, build strong content-based relationships, provide measurable audience and content insights, and drive quantifiable business results. Privately funded and based in Austin, Texas, OneSpot is a Forbes Top 100 Brand Publishing Solution, a three-time AlwaysOn Global 250 Winner and a three-time EContent 100 Winner. For more information visit www.onespot.com.
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