AUSTIN, Texas, April 22, 2015 /PRNewswire/ -- OneSpot, the content engagement company that combines content marketing with the power, data intelligence, and scale of digital advertising, today announced that it has been selected by Gartner as a "Cool Vendor" in Digital Advertising, based on the April 14, 2015 report titled, "Cool Vendors in Digital Advertising, 2015" by Andrew Frank at Gartner, Inc. The report evaluates interesting, new and innovative vendors, products and services in the digital advertising market that enable brands and their agencies to be more successful and competitive.
Gartner's report notes, "Digital advertising's effectiveness relies on the ability to aggregate and act upon data from on-site behaviors to offline transactions." The report also provides recommendations for digital marketers to take their strategies forward including the following:
- Use ad-targeting technology to test creative and messaging against different audience segments to determine what delivers the best results.
- Marketers, working with their media-buying agencies, need to articulate their expectations for online display ad and video advertising's viewability.
- Marketers should identify tools that encourage greater agility and flexibility for reusing existing brand assets.
"It is a unique honor to be named a Gartner 'Cool Vendor,'" said Steve Sachs, CEO of OneSpot. "As our brand customers have already learned, maximizing repeat engagement is the best way for content marketing to help brands build authentic, content-centric relationships with consumers and ultimately drive business results. We believe this designation validates that combining content marketing, retargeting technology and machine learning offers tremendous opportunities for success among the world's top brands and their agency partners."
The information provided in the report is valuable to all digital marketing and advertising decision makers who are looking for new strategies and techniques for delivering better business results. Gartner clients may download the report by logging in here.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
OneSpot combines content marketing with the power, data intelligence, and scale of online advertising. The OneSpot platform automatically turns text and video content into online advertising and serially distributes it via the company's proprietary Content Sequencing® technology – building deeply engaged audiences and driving business results. Leading B2C and B2B brands rely on OneSpot to go beyond basic content distribution, fostering authentic, longer-lived relationships with targeted individuals at scale. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn OnMedia 100 Winner, an EContent 100 Winner and winner of the CMO Club's SXSW Pitch Competition. To learn more about OneSpot, visit http://www.onespot.com.
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