Online Auto Shopping: A Changing Retail Market COO to Address the Evolving Online Car Buying Environment July 11, 2013

Update: We sincerely apologize that an incorrect version of the following press release went out this morning. Corrections have been made below and we hope to see you all at this month's meeting.

Jul 08, 2013, 17:23 ET from Motor Press Guild

LOS ANGELES, July 8, 2013 /PRNewswire/ -- On July 11, the Motor Press Guild (MPG), the largest automotive media association in North America, will host President and COO Seth Berkowitz to discuss the impact of the changing online auto market and dispel common myths about buying a car online, based on its recent comprehensive research of over 10,000 in-market car buyers.

The July 11 MPG presentation will address how consumer preferences are changing, how to best serve the automotive customer base and how is evolving in light of these trends, using its Price Promise service, which will deliver improvements to the car shopping/selling process with convenience and reliability.

Given the nationwide shift to online shopping for a variety of traditional in-store purchases, auto manufacturers and dealers must take a closer look at how to maximize customer satisfaction to maintain competitiveness in the digital revolution.  

Keynote Speaker:

  • Seth Berkowitz, President and COO

Details for the MPG meeting are as follows:

  • Thursday, July 11, 2013, 11:30 a.m.
  • The Proud Bird Restaurant
    11022 Aviation Blvd.
    Los Angeles, CA 90045

"With Price Promise, is taking a big step toward simplifying the online car buying experience, by connecting customers with dealers, securing an up-front price and providing an overall low stress environment," said Edmunds President and COO Seth Berkowitz. "I look forward to sharing some of our key learnings with the Motor Press Guild."


The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media association in North America, with more than 800 members. This non-profit trade guild is dedicated to promoting professionalism in automotive journalism through education and information exchange. Members include journalists and analysts from print, broadcast and online outlets as well as public relations representatives, consumer groups and governmental bodies tied to the automotive industry. The organization hosts regular meetings featuring key figureheads in the auto industry and is widely recognized for its annual Dean Batchelor Award program and annual industry MPG Track Day.  For more information about MPG, please visit, or follow us on the MPG Facebook or Twitter pages. For media inquiries please contact MPG publicity chair, Brendan Flynn, at 310-444-1850 or

Media Contacts:
Sanaz Marbley/Alexis Linn
JMPR Public Relations
(818) 992-4353

SOURCE Motor Press Guild