LONG ISLAND, N.Y., Sept. 26, 2018 /PRNewswire/ -- In order to help restaurants navigate the challenging world of brand promotion, online marketing agency fishbat shares 4 ways to increase customers using social.
Restaurants often operate with razor-thin profit margins, and a slow week can often significantly hamper finances - especially for smaller operations. Through clever marketing on social media, however, it's possible for any restaurant to drive increased traffic to their business with minimal investment.
Here are four ways that restaurants can leverage the power of social media to increase their customer base.
Share Your Menu. When people are looking for a new place to eat, they're often looking for a clear picture of what the restaurant has to offer. Restaurants should always have their menu front and center on their website, but many neglect to do the same on social media. Increasing the ways that customers can see what makes the establishment unique is a great way to increase traffic without any additional expense.
Monitor and Solicit Feedback. In the digital age, restaurants live and die by reviews. Even the best restaurants will occasionally end up with unsatisfied customers, and when they take to social media to voice their complaints it can quickly sink a restaurant that's on shaky ground.
Restaurant management can significantly reduce the impact of negative reviews by taking the time to respond to the complaints and try to make things right. New customers that see that those running the restaurant truly care about their diners will be more willing to forgive negative feedback.
Social media is also an excellent way to solicit feedback. By making it clear that the restaurant is always looking to improve, it may be easier to convince potential customers to give the food a try.
Create Micro-Targeted Ads. One of the best ways to use social media is to take advantage of the advertising that the services have to offer. Over the past few years, social media has continued to grow and sites like Facebook have significantly refined the way that they are able to personalize ads.
It's now possible to limit advertisements to a tiny geographical area, getting a restaurant in front of local buyers that are close enough to give the restaurant a try. It's even possible to micro-target demographics, which is perfect for catering to the audience that is most likely to visit.
Offer Contests and Deals. Everyone loves a good coupon. For those who are interested in the restaurant but haven't quite made the jump to actually visiting, advertising promotions on social media can create a lot of buzz.
Another excellent way to promote a business is to run a contest that incentivizes signing up for an email list. Contests are a cost-effective way to foster interest in a restaurant, and can also be an excellent way to get more email addresses to market to in the future. A single contest now could grow the email database by a significant margin, which makes it easier to increase traffic in the coming weeks, months, or even years.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, email@example.com