OnTrac Launches 7-Day Play with Fenix Commerce: An Easier Way to Grow Ecommerce Sales with Last-Mile Logistics

Integrated solution lowers abandonment rates and increases repeat purchase rates with minimal investment by pairing 7-day carrier service with precise, AI-powered delivery promises and conversion analytics for ecommerce websites.

CHANTILLY, Va., Sept. 8, 2025 /PRNewswire/ -- OnTrac, the #1 alternative parcel carrier network for ecommerce, today announced the launch of 7-Day Play , a first-of-its-kind integrated solution pairing 7-day/week ground service with AI-powered predictive delivery promises —opening a path for brands to significantly lower costs, improve customer experience, and grow sales with minimal investment.

The program debuts with Fenix Commerce as exclusive technology launch partner. Fenix integrates with OnTrac's unique 7-day/week, coast-to-coast network to surface precise delivery dates on product detail pages (PDPs) and checkout, as well as a suite of tools pre-trained on OnTrac service data to model service level outcomes and measure sales incrementality—letting retailers monetize speed while reducing costs.

"Inventory costs are rising. Big carriers are tacking on new fees. And postal workshare is in flux. Retailers are navigating this volatility amid a parcel market where many alternative carriers appear interchangeable and sub-scale," said Vijay Ramachandran, VP of Marketing, Product Strategy & Marketplaces at OnTrac. "OnTrac's coast-to-coast, 7-day/week operations offers scale where other alternatives don't and speed over weekends when nationals won't. When paired with Fenix's predictive technology, 7-Day Play maximizes our service as a conversion driver with measurable revenue and margin gains."

Why It Matters Now

New data from OnTrac's State of Speed report shows:

• 51% of brands operate non-regionalized fulfillment networks , utilizing one or two fulfilment centers with limited geographic distribution.
• Even regionalized networks are stuck: 65% of ecommerce brands say their standard shipping option hasn't gotten faster in 2 years .
• 88% of ecommerce sites still promise static "X-Y business days" ranges at checkout.
• Fewer than one-in-four retailers offer 7-day carrier services.
• Just 22% of online retailers use predictive delivery dates.

Yet brands who do run 7-day/week delivery and predictive delivery promises are:

• 6x more likely to significantly reduce cart abandonment (by 7-9pp).
• 7x more likely to significantly boost repeat purchase rates (by 7-9pp).
• Half as likely to expand fulfillment center footprint.

"Shoppers don't always want the product today," said Akhilesh Srivastava, CEO of Fenix Commerce. "More often, they just want certainty with reasonable transit times. And retailers want a quick payback on investment. This solution delivers both, at the lowest possible cost and effort for ecommerce shippers. We make it easy for shippers by modeling the benefit using their real data and leveraging incrementality analytics to immediately start showing the ROI."

What Many Shippers Still Miss

The logistics industry often treats "7-day delivery" as a final-mile capability—packages being delivered on a Saturday or Sunday. But the greater value lies upstream: weekend transit.

• Traditional ground carriers typically pause sort and linehaul (as well as many pickups and deliveries) over the weekend.
• Packages shipped Friday often sit until Monday unless upgraded to air.
• That stall compounds for longer-zone shipments—especially for brands with only one or two fulfillment centers.

OnTrac's 7-day service includes large and small-quantity pickups, coast-to-coast transit, reliable delivery with visual POD, and hands-on support teams. Orders move Friday, Saturday, and Sunday, arriving 1–2 days earlier than traditional ground services while also lowering transportation spend with fewer fees and more competitive rates.

How It Works

• OnTrac runs end-to-end operations 7 days/week across 75%+ of U.S. population and 48 out of 50 top metros. Unlike national carriers, OnTrac's weekend operations are standard—no extra fees on pickup or delivery.
• Fenix Commerce uses OnTrac service data to power predictive delivery dates on PDPs and checkouts, while also modeling conversion outcomes and measuring sales incrementality.
• 3PL Partners (coming soon) offer predictable fulfillment SLAs and weekend order processing, pre-integrated with OnTrac's 7-day/week carrier service and Fenix Commerce's delivery date orchestration platform.
• Retailers capture higher conversions and customer loyalty without expanding network footprint, logistics teams, or operating budgets.

The result: fast, precise, checkout-visible promises that actually convert.

"7-Day Play isn't just an integrated solution—it's a force multiplier," Ramachandran added. "Predictive dates get more powerful when shipping never pauses, and a network that runs seven days-a-week gets more value when that speed is shown to shoppers in the moments that count. That's the multiplier retailers have been missing."

The program is live now via Fenix Commerce and will soon include exclusive integrations with 3PLs offering weekend fulfillment services.

To learn more about the 7-Day Play, visit www.ontrac.com/7-day-play.

About OnTrac
OnTrac is the parcel carrier of choice for last-mile ecommerce deliveries, helping retailers and shippers build a competitive advantage through faster transit times, lower costs, and coast-to-coast coverage. The OnTrac delivery network reaches more than 70% of the U.S. population across 35 states and Washington, D.C., providing retailers with a reliable alternative to traditional shipping services. With over 65 years of experience, OnTrac is a trusted partner for leading ecommerce brands seeking greater flexibility and efficiency in their supply chains. For more information, visit www.ontrac.com

About Fenix Commerce
Fenix Commerce is a #1 Delivery Management Platform helping DTC Brands and Retailers grow faster. The platform improves conversion rate and profitability by optimizing the customer shopping experience from discovery to delivery. Fenix Commerce provides accurate delivery promises, personalized shipping promotions, carrier rate shopping, and adaptive order promising to boost conversion, reduce costs, and increase profitability. For more information, visit www.fenixcommerce.com.

SOURCE OnTrac