OnTrac Launches Programs to Help Ecommerce Brands Offset Tariffs and Transition from Eroding Deferred Ground Services

Reciprocal Discount and Ground Switcher programs give importers a path to reduce landed costs and offer Ground Saver and postal consolidator customers a faster, more cost-stable delivery alternative.

VIENNA, Va., April 29, 2025 /PRNewswire/ -- OnTrac, the #1 alternative carrier network for ecommerce, today announced two targeted programs designed to help retailers regain control in a rapidly-shifting market landscape. The Reciprocal Discount Program helps importers respond quickly to rising tariff exposure, while the Ground Switcher Program gives brands an opportunity to pay less for better speed—offering a compelling off-ramp for shippers still relying on Ground Saver-style delivery models undergoing delays and unexpected price increases.

Both programs respond to mounting pressure on logistics strategies once considered cost-efficient. As tariffs climb and deferred ground options grow more volatile, retailers are seeking smarter pathways that don't require operational overhaul. OnTrac's latest initiatives are built for speed—both in transit and activation.

Reciprocal Discount: Act Before the Tariff Freeze Ends on June 30

With the current tariff freeze set to expire on June 30, 2025—and China notably excluded—importers are facing a narrow window to adjust sourcing strategies before landed costs rise. OnTrac's Reciprocal Discount Program is built for this moment, offering tailored incentives to ecommerce brands that have already begun diversifying their global supply base.

"The Reciprocal Discount Program offers targeted relief for importers who've already taken steps to future-proof their supply chains," said Michael Cannizzo, Chief Commercial Officer at OnTrac. "By linking incentives to sourcing agility, we're seeking to help forward-thinking brands act before tariffs further impact the bottom line."

Program highlights include:

• Targeted Pricing Based on Sourcing Exposure — Shippers provide basic origin data to receive a Tariff Resiliency Score, which helps determine discount eligibility.
  
  
• Alternative Injection Support — OnTrac helps shippers identify zone skip and routing options that offer more flexibility as brands rethink their inventory positioning strategies and air capacity tightens.
  
  
• Long-Zone Spend Reduction — Shippers can move volume closer to end customers via OnTrac's 1–2 day network to minimize reliance on costly long-haul or air lanes.
  
  
• 7-Day Network Advantage — While traditional carriers limit or charge extra for pickups and pause linehaul and sort operations on the weekends, OnTrac operates seven days/week across pickup, sort, linehaul, and delivery—enabling later fulfillment cutoffs, weekend delivery promises, and incremental sales capture.

"This isn't just about rates—it's about giving customers more control when they need it most." said Cannizzo. "Whether it's shifting injection points, testing new routes, or offsetting landed costs, we're helping customers take action now—before the next wave of pressure hits."

Ground Switcher: Better Transit Times, Lower Cost—No Drama

Many ecommerce brands still rely on deferred ground models in the belief they offer the best combination of cost and reach. But as those offerings grow slower, more expensive, and subject to frequent pricing and service changes, the value proposition is increasingly uncertain. OnTrac's Ground Switcher program is built for shippers ready to simplify—delivering faster delivery and meaningful savings beyond Ground Saver-type rates, without operational disruption.

"Ground Switcher is designed to help shippers make a smart switch—quickly," said Cannizzo. "It simplifies onboarding, accelerates time-to-value, and improves delivery speed with pricing that's ready to move."

Program highlights include:

• Purpose-Built Pricing — Discounts are specifically structured for shippers transitioning from Ground Saver and postal consolidator models, many of which are facing turbulence from changing cost structures and delivery performance
  
  
• Built-In Protections — Includes $100 package protection, 7-day/week operations, and no weekend surcharges
  
  
• Fast Onboarding — Especially quick if a shipper is using an OnTrac partner platform (view partners)
  
  
• Predictable Service, Consistent Speed — Shippers can avoid the uncertainty of frequent rate changes and shifting delivery commitments, and deliver via better transit times with a stable, purpose-built ground network

Availability

The Reciprocal Discount Program is available through June 30, 2025, for shippers who are not currently working with OnTrac, can provide basic sourcing data, and are looking to reduce landed costs through more diversified origin strategies.

To learn more or request a consultation, visit ontrac.com/reciprocaldiscount.

The Ground Switcher Program is available through August 31, 2025, for shippers who are not currently working with OnTrac, currently using a Ground Saver-type service, and are seeking to lower costs with the benefit of improved speed.

To learn more, visit ontrac.com/groundswitcher.

About OnTrac

OnTrac is the parcel carrier of choice for last-mile ecommerce deliveries, helping retailers and shippers build a competitive advantage through faster transit times, lower costs, and coast-to-coast coverage. The OnTrac delivery network reaches more than 70% of the U.S. population across 35 states and Washington, D.C., providing retailers with a reliable alternative to traditional shipping services. With over 65 years of experience, OnTrac is a trusted partner for leading ecommerce brands seeking greater flexibility and efficiency in their supply chains. For more information, visit www.ontrac.com.

SOURCE OnTrac