NEW YORK, Sept. 14, 2017 /PRNewswire/ -- Following a year of tremendous growth at Open Road Integrated Media (OR/M), CEO Paul Slavin announced today two important promotions within the company's ranks: Mary McAveney will take on the role of Chief Marketing Officer and Daniel Shemesh has been promoted to Chief Financial Officer.
McAveney is an industry veteran having served in multiple capacities in publishing. At OR/M she has been responsible for directing and developing an industry-leading, data-driven marketing program that has led to a 30+% increase in eBook sales. Utilizing proprietary technologies, she has redefined the space and continues to iterate new and better solutions for giving consumers what they want when they want it.
Shemesh joined OR/M from Tapad, a digital ad platform. He assisted in that company's successful sale to a European technology company. His role at OR/M covering finance, data and operations has been instrumental in the growth trajectory of the company.
"I couldn't be more pleased with these promotions," Slavin said, "these two talented executives are models for what the company has become. They are laser focused on our data analytics platform and keenly aware of what it takes to make our consumers happy. Our operation extends that deep understanding of readers to support the work of our authors and agents."
About Open Road Integrated Media
Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world; their network of digital properties produces compelling stories that keep audiences engaged—across devices and around the world. The Open Road brands include Early Bird Books, a daily eBook deals newsletter and website; The Lineup, for fans of true crime, horror, the mysterious, and the paranormal; The Portalist, for fans of science fiction, fantasy; Murder & Mayhem, for fans of mystery and thriller; The Archive, for fans of history and non-fiction; and A Love So True, for fans of romance; and Open Road Media, a global eBook publisher whose catalog includes legendary authors such as William Styron, Alice Walker, Pat Conroy, Gloria Steinem, Octavia Butler, John Jakes, Pearl S. Buck, Walker Percy, Ruth Rendell, and Sherman Alexie.
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SOURCE Open Road Integrated Media