Opendoor Launches Cash Plus, Expanding its Product Suite for Home Sellers

 The company's latest offering unlocks home equity for sellers, providing more control, convenience, and optionality to homeowners and their agent partners.

SAN FRANCISCO, July 24, 2025 /PRNewswire/ -- Opendoor, a leading platform for residential real estate, today announced the launch of Cash Plus, a new addition to its product offerings for home sellers and agents. Cash Plus combines the simplicity, certainty, and speed of its marquee Cash Offer with the ability to market a home with a trusted agent partner.

Cash Plus ensures that sellers no longer have to choose between a seamless sale and maximizing home sale price. Cash Plus allows home sellers to unlock a majority of their home equity up front while still being able to test the market via a listing. This offering marries Opendoor's flagship cash offer capabilities, including its home valuation insights, AI-enabled approach to home assessments, and efficient home repair capabilities, with its vetted network of trusted local agent partners. Agents using Cash Plus can provide certainty of a successful closing to their clients — an advantage that's especially useful in today's real estate environment.

Here's how Cash Plus works:

1. Homeowner sells their home to Opendoor: Cash Plus provides immediate cash for sellers in as little as 14 days. Sellers unlock a significant portion of their home value and bypass the hassles of showings, repairs, maintenance, and negotiations.
2. Opendoor brings the home to list-ready condition: Sellers forgo having to cover upfront expenses out-of-pocket, and allow the experts at Opendoor to handle the hard work of getting their home list-ready.
3. The home is sold on the open market: Opendoor works with local partner agents who list the home on the open market and aim to maximize the final home sale price with full market exposure.
4. Homeowner receives potential additional proceeds: Opendoor distributes any additional proceeds with the seller once the home resells, less fees and expenses.

"Cash Plus provides sellers the certainty of our Cash Offer and the opportunity to gain more by using a market listing," says Opendoor Head of Agent Partnerships Nick Boniakowski. "Now, our local agent partners can offer even more home selling solutions, and make optionality one of their differentiators for clients. Cash Plus leverages what Opendoor and its trusted agent partners do best — and bridges the gap between cash offers and traditional sales."

"We are relentlessly focused on our mission to reinvent real estate in the U.S. — and Cash Plus is the latest example of our commitment to increasing choice, certainty, and flexibility in the home selling process," says Opendoor Chief Executive Officer Carrie Wheeler. "With innovations like Cash Plus, we continue our strategic evolution, giving customers and agents the control they need and powering sustainable growth for our business."

Cash Plus is currently available to Key Connections agent partners in three markets — Dallas, Nashville, and Raleigh — with plans to roll out to all Opendoor markets. This launch follows Opendoor's recent Opendoor Key Agent™ releases — Key Connections and the Key Agent app — and reinforces its mission to become the complete solution for any home selling scenario.

To learn more about Opendoor's Cash Plus offering, visit here.

About Opendoor
Opendoor is a leading platform for residential real estate transactions, powering life's progress, one move at a time. Since 2014, Opendoor has provided people across the U.S. with a simple, certain way to buy and sell a home. We're a team of problem solvers, innovators, and operators shaping the future of real estate, operating in markets nationwide.

For more information, please visit www.opendoor.com.

Forward Looking Statements
This press release contains certain forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act of 1995, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking, including statements regarding the opportunity to unlock additional home equity through our Cash Plus offering; our ability to provide more control, convenience, and optionality to homeowners and their agent partners through our Cash Plus offering; and our ability to maximize final home sales prices. These forward-looking statements generally are identified by the words "anticipate", "believe", "contemplate", "continue", "could", "estimate", "expect", "forecast", "future", "guidance", "intend", "may", "might", "opportunity", "outlook", "plan", "possible", "potential", "predict", "project", "should", "strategy", "strive", "target", "vision", "will", or "would", any negative of these words or other similar terms or expressions. The absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties that can cause actual results to differ materially from those in such forward-looking statements. The factors that could cause or contribute to actual future events to differ materially from the forward-looking statements in this press release include but are not limited to: whether we are able to attract potential home sellers and agents to participate in the Cash Plus program; whether we are able to maximize home sales prices such that sellers are able to share any additional proceeds; the current and future health and stability of the economy, financial conditions and residential housing market, including any extended downturns or slowdowns; changes in general economic and financial conditions (including federal monetary policy, the imposition of tariffs and price or exchange controls, interest rates, inflation, actual or anticipated recession, home price fluctuations, and housing inventory), as well as the probability of such changes occurring, that impact demand for our products and services; our real estate assets and increased competition in the U.S. residential real estate industry; our ability to operate and grow our core business products, including the ability to obtain sufficient financing; investment of resources to pursue strategies and develop new products and services that may not prove effective or that are not attractive to customers and/or agent partners or that do not allow us to compete successfully; our ability to access sources of capital, including debt financing and securitization funding to finance our real estate inventories and other sources of capital to finance operations and growth; our ability to maintain and enhance our products and brand, and to attract customers; and our ability to protect our brand and intellectual property. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described under the caption "Risk Factors" in our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (the "SEC") on February 27, 2025, as updated by our periodic reports and other filings with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and, except as required by law, we assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. We do not give any assurance that we will achieve our expectations.

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SOURCE Opendoor