OpenText Delivers on Vision for Customer Experience Management

Partnership with VML Completes Marketers' Digital Roadmap - from Creative Design to Social Business to Mobile Communications

WATERLOO, ON, July 27, 2011 /PRNewswire/ - OpenText™ (NASDAQ: OTEX, TSX: OTC) today announced delivery of its comprehensive vision for Customer Experience Management that addresses the needs of marketers and the challenges of managing major global brands. To complete this vision, the company has formed an alliance with VML, one of the world's top digital marketing agencies, bringing together the full range of OpenText Customer Experience Management technologies with VML's creative and implementation capabilities.

Customer Experience Management (often referred to as CEM or CXM) addresses the key business transformations marketing teams are embarking upon today: embracing a social business strategy, driving customer-centric mobile and online marketing, managing their brands globally, raising customer satisfaction for online service, and delivering tailored customer communications online and offline.

Over the past two years, OpenText has delivered and integrated a robust set of Web content management, semantic search, analytics, media management, social, mobile, portal, campaign management, and customer communication management technologies. As a result of this concerted focus on Customer Experience Management, OpenText now offers the industry's most comprehensive portfolio of products and solutions that marketers need for rich, interactive campaigns, managing brand consistency and adopting a social business culture that enables the agile, adaptive enterprise.

By joining forces, OpenText and VML give marketers a one-stop option for developing Customer Experience Management solutions spanning both the technical and the creative sides of marketing. The agreement formalizes an already strong working relationship between the two companies - one that already includes many mutual customers, encompassing business development, consulting, development, implementation, technical training and customer support. VML brings impressive credentials as a member of the WPP Group and the proven ability to bridge the worlds of marketing and technology.

"As a marketer, the only way to succeed in the face of rapid and constant change and disruption is to create deep and lasting connections to customers," said James Latham, Chief Marketing Officer, OpenText. "This requires comprehensive integration of customer information across engagement platforms, portals and mobile, together with cohesive creative concepts. This level of integration is extremely difficult to create and maintain on an ad hoc basis, but without it the customer experience is fractured. We are delivering this today."

"We share OpenText's vision of integrating Web, social and mobile together with community and collaboration portals in order to create the type of personalized experience customers expect online," said Martin Coady, Director of Technical Strategy of VML. "By working more closely with OpenText, we significantly enhance our ability to help some of the world's top brands develop a digital roadmap to move toward a smoother, more sophisticated and effective relationship with their customers."

To help organizations design their Customer Experience Management strategies, OpenText recently launched a Customer Experience Management website at www.opentext.com/cem that features numerous videos and stories of how marketing innovators have applied online technologies to strengthen connections with their customers.  It also features an ongoing conversation fueled by the new blog titled Engage U authored by OpenText experts and guests.  Core subsections include Online Marketing, Global Brand Management and Adaptive Enterprise with Customer Self-Service and Customer Communications Management on the horizon. Finally to round out its vision, the OpenText Value Engineering team can help customers, analyze, document, and quantify the positive impact to strategic business processes that could result from the implementation of a customer engagement digital strategy.

About VML
VML delivers creative solutions at the intersection of marketing and technology. VML is recognized by Advertising Age as a top digital marketing agency. 

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including Carlson Hotels Worldwide, Colgate-Palmolive, Dell, Ford, Gatorade, Hill's Pet Nutrition, Kashi, Kellogg, Microsoft, English Premier League, Quiznos, Sallie Mae, Sam's Club, SAP, Southwest Airlines, T-Mobile, Western Union and Xerox.

Founded in 1992, VML is headquartered in Kansas City, Missouri, with principal offices in New York City, Seattle and London, and locations in Atlanta, Boston, Milan, Geneva and Bogotá. VML has been a member of the WPP Group of global communication agencies since 2001. Learn more at vml.com.

About OpenText
OpenText, a global ECM leader, helps organizations manage and gain the true value of their business content.  OpenText brings two decades of expertise supporting 100 million users in 114 countries.  Working with our customers and partners, we bring together leading Content Experts™ to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness.  For more information, visit www.opentext.com.

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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein.  For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright © 2011 by OpenText Corporation. OPENTEXT is a trademark or registered trademark of OpenText Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

SOURCE Open Text Corporation