Operation Christmas Child Leverages Word Of Mouth Marketing For Social Good And Christmas Gift Giving Through BlogFrog Influencer Marketing Platform

BOULDER, Colo., Nov. 12, 2012 /PRNewswire/ -- BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced that Operation Christmas Child (OCC) will use the BlogFrog Influencer Marketing platform to identify and engage with leading bloggers to help increase awareness and participation in its annual holiday giving program. OCC, a project of international Christian relief and evangelism organization Samaritan's Purse, is the world's largest Christmas philanthropy of its kind. Its goal is to make Christmas a reality for more than 9 million children in 2012. The campaign will feature more than 100 bloggers creating and posting meaningful content on the OCC-branded BlogFrog platform.

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"The blogger community, and moms in particular, have been very supportive of Operation Christmas Child by promoting the virtues of the program and sharing their own experiences in making Christmas special for millions of underprivileged children," said Rachael Mills, media manager, Operation Christmas Child. "BlogFrog enables us to engage directly with 100 influential bloggers from a single platform, as we build a community of social ambassadors that share our passion for giving during the Christmas season."

In 1993, Samaritan's Purse kicked off Operation Christmas Child in the United States with 28,000 shoe-box gifts. These simple gifts are packed, collected, transported and hand-delivered to deserving children around the globe. Kids, families, schools, churches and community groups pack empty shoe boxes with simple items most people take for granted including: toothpaste, toys and school supplies. The boxes are then delivered to children around the world using whatever means necessary—sea containers, trucks, trains, airplanes, boats, elephants, even dog sleds. This season, OCC will celebrate the giving of more than 100 million "shoe boxes" by hosting the "100 Millionth Box Tour" that will include a national tour of stops around the country.

"The Operation Christmas Child campaign brings out the best that word of mouth marketing and social communication have to offer through the sharing of information and common interests that bring people together for a worthy cause," said Holly Hamann, co-founder and CMO for BlogFrog. "The enthusiasm level of the bloggers we identified for this campaign is amazing, and we can't wait to see the positive impact these passionate influencers have in helping OCC meet its goal of 9 million shoe boxes for this Christmas season." 

BlogFrog's Influencer Marketing Platform helps organizations identify and mobilize topic-based social media influencers to create and distribute content that reaches consumers through social conversations. It automates all aspects of influencer marketing campaigns that center on meaningful social interactions and word of mouth marketing that increase awareness, drive engagement, support brand values and improve bottom-line results. BlogFrog campaigns build communities of like-minded people that not only appreciate the information made available to them, but in turn share the content across all of their social networks – typically extending the reach of the content to millions of additional people. 

To learn more about Operation Christmas Child and the build-a-box program please visit: (www.samaritanspurse.org/occ/build-a-box) or on Facebook at (www.facebook.com/OCCshoeboxes).

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About BlogFrog
BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.

Media Contact:
Christie Denniston
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
[email protected]

SOURCE BlogFrog