Opply raises $7.5M after 15x growth to bring agentic AI to CPG operations

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Oct 21, 2026, 08:00 ET

Fast-growing innovator is establishing itself as the agentic operating system for the multi-trillion-dollar global CPG industry, reinventing how brands operate, compete and scale

CHICAGO and LONDON, Oct. 21, 2026 /PRNewswire/ -- Opply, the agentic operating system for consumer packaged goods (CPG) brands, has raised $7.5 million after growing gross revenue 15-fold in just 12 months. Its pioneering technology has the potential to transform the economics of the global CPG industry, dramatically reducing costs, accelerating growth and freeing businesses to focus on product innovation, profitability and expansion.

Martin Postel and Helen Murphy, founders at Opply

The company is capitalising on the rapid rise of vertical AI, with recent McKinsey & Company research¹ highlighting surging investment in industry-specific AI technologies designed to transform complex business operations. Opply is at the forefront of this shift, going beyond AI-driven analysis to actively execute and finance transactions. By combining specialised AI agents, proprietary data and deep industry expertise with an extensive supplier network and flexible financing, Opply is building a powerful competitive advantage.

The funding round, led by Chalfen Ventures with participation from Index Ventures, Anthemis, Entrepreneurs First, In This Together and Ventures Together, follows rapid international expansion. Since launching its Chicago operations in 2025, Opply's US business has grown 30-fold in just 12 months, driven by demand from CPG brands looking to reduce costs, streamline operations and accelerate growth.

Unlocking growth in the $18.9 trillion global CPG market

The global CPG market is forecast to reach $18.9 trillion by 2031, according to Allied Market Research². In the US alone, the sector contributes $2.5 trillion to GDP and supports 22.3 million jobs, according to the Consumer Brands Association and PwC³.

Founded by Helen Murphy and Martin Postel, Opply is turning complex, resource-intensive operations into an intelligent engine for growth. Going far beyond simply connecting buyers and suppliers, its AI actively manages and executes critical operations, from sourcing and procurement to financing and supply chains. Its impact extends directly into real-world operations, from managing stock levels and coordinating production to ensuring deliveries run smoothly, enabling brands to scale faster and more efficiently.

Customers including UK drinks innovator Agua de Madre and US kombucha brand RMBR are demonstrating the transformative potential of its technology, with results including cost reductions of 40% and a 12-fold return on investment in just 12 months.

Mike Chalfen, Founder of Chalfen Ventures, commented: "It's a beautiful thing to see a team I backed at the start exceed my very high expectations. Opply has all the ingredients to become a globally significant business: custom AIs that together have proven to make customer operations work end to end; as a result, exceptional growth; and a huge market opportunity in front of it. Its rapid expansion across both the UK and US demonstrates the strength of demand for technology that fundamentally changes how CPG businesses operate and scale. I believe Opply has the potential to become the operational backbone of a multi-trillion-dollar global industry, unlocking enormous value for businesses of every size."

Helen Murphy, co-founder and CEO of Opply, said: "CPG supply chains have remained fragmented and manual for far too long. By taking operational complexity out of the equation, we give ambitious brands the headroom to grow faster, invest in innovation and reach more customers. Our AI technology doesn't just tell brands what needs to be done. It does the work, managing everything from sourcing and procurement to payments and supply chains.

"This latest funding gives us the opportunity to bring that model to many more businesses, from ambitious emerging brands to major global players."

About Opply

Opply is an AI-powered operating system for CPG brands, initially focused on food and beverage. Opply Brain combines specialised AI agents, proprietary data and an extensive supplier network to execute and manage core operations, including sourcing, procurement, financing, inventory, production planning and logistics. Founded in 2021 by Helen Murphy and Martin Postel, Opply operates across the UK, Europe and North America.

For more information: Opply.com

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