Opportunities in the Latin American Bakery & Cereals Sector: Analysis of Opportunities Offered by High-Growth Economies

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Jul 26, 2017, 12:01 ET

LONDON, July 26, 2017 /PRNewswire/ -- Summary
Global Bakery & Cereals market was valued at US$477,860.4 Million in 2016 and is forecast to record a CAGR of 3.4% during 2016-2021, to reach US$565,588.3 Million by 2021. North America (28.5%) is the largest region by value, while Eastern Europe (22.9%) is the largest market by volume in 2016. Latin America, with a value share of 11.1% in the global Bakery & Cereals sector in 2016, is forecast to grow at a CAGR of 3.8% during 2016-2021. Rising disposable incomes, the increasing demand for convenient breakfast options and growth in the popularity of natural/organic baked products is spurring the demand for Bakery & Cereal products in the region.

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Bakery & Cereals sector in Latin America stood at US$52,882.4 Million in 2016 and is forecast to reach US$63,753.7 Million in 2021, witnessing a CAGR of 3.8%. Bread & Rolls is the largest market accounting for US$31,383.1 (59.3% of the overall Bakery & Cereals sector) in 2016 and is expected to reach US$38,313.8 Million in 2021, growing at a CAGR of 4.1%. Cookies (Sweet Biscuits) and Cakes, Pastries & Sweet Pies are the other leading markets in the region, accounting for value shares of 16.0% and 8.5%, respectively in 2016. The Breakfast Cereals market is forecast to witness the highest CAGR of 5.8% during 2016-2021.

Health & Wellness market stood at US$1,559.2 Million in 2016, accounting for 2.9% of the overall Bakery & Cereals sector, and is forecast to reach US$1,894.7 Million at a CAGR of 4.0%. Brazil is the largest market for H&W products in the region and is also forecast to grow at the highest CAGR of 8.0% during 2016-2021. Rising health consciousness among consumers, along with growing preference for healthy breakfast and snacking options, drives the growth of H&W products in the region.

Food & Drinks Specialists channel is the mode of choice in the Latin American Bakery & Cereals sector, accounting for 58.2% of the overall sales in 2016, followed by Hypermarkets & Supermarkets and Convenience Stores at 20.0% and 15.9% shares respectively. Bread & Rolls, and Cakes, Pastries & Sweet Pies Market, two of the top three markets in the region, are mostly purchased from local stores, resulting in the high share of Food & Drinks Specialists, while the rest of the markets have higher sales through Hypermarkets & Supermarkets. In addition, the expansion of large Hypermarkets & Supermarkets from North America is expected to further drive the sales of this channel.

Overall Bakery & Cereals sector in the Latin America region is fragmented, with the top five brands - Bauducco, Pullman, Levissimo, Wickbold, and Mabel - accounting for 5.1% share of the overall sector in 2016. Artisanal producers held a 45.3% share of the overall sector, while private label accounted for a 3.7% share in 2016. The high share of Artisanal producers is attributed to the purchasing habits of consumers from local vendors on a regular/daily basis.

The report "Opportunities in the Latin American Bakery & Cereals Sector" brings together multiple data sources to provide a comprehensive overview of the Latin American Bakery & Cereals sector.

Specifically, this report provides the following -
- Market overview: Includes sector size, market size and growth analysis by markets .
- Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Latin American region.
- High potential countries: Provides Risk-Reward analysis of six countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.
- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
- Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private label in the region.
- Key distribution channels: Provides analysis on the leading distribution channels in the Latin America Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, 'Dollar Stores' and Others that include Vending machines and Other retailers.
- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.

Companies mentioned in this report: Wickbold & Nosso, Kellogg Company, pepsiCo, Pandurata Alimentos, Nestle, Mondelez International, M. Dias Branco, Grupo Bimbo, Grupo Arcor, cereal partners Worldwide.

Scope
This report brings together multiple data sources to provide a comprehensive overview of the Latin American Bakery & Cereals sector .

It includes analysis on the following -
- Market overview: Includes sector size, market size and growth analysis by markets.
- Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Latin American region.
- High potential countries: Provides Risk-Reward analysis of six countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.
- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.
- Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private label in the region.
- Key distribution channels: Provides analysis on the leading distribution channels in the Latin America Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, 'Dollar Stores' and Others that include Vending machines and Other retailers.
- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.

Reasons to buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
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