OpTier Selected as a Cloud Connect 2011 Launch Pad Finalist

Business Transaction Management Leader Selected by Community Vote as One of Four Companies to Present at Event

Mar 08, 2011, 11:55 ET from OpTier

NEW YORK, March 8, 2011 /PRNewswire/ -- OpTier™, the leader in Business Transaction Management (BTM) for the enterprise, today announced it had been selected as a Launch Pad finalist to present on the keynote stage on Wednesday, March 9 during Cloud Connect, happening at the Santa Clara Convention Center. For more information visit: http://launchpad.cloudconnectevent.com/.

OpTier will showcase OpTier BTM cloud capabilities for the first time at Cloud Connect, the defining event of the cloud computing industry. Each Launch Pad finalist will have the unique opportunity to present their innovative solutions to the cloud computing community and receive real-time audience feedback.

OpTier BTM monitors all business transactions, all the time, across cloud environments. Its dynamic real-time transaction discovery provides a real-time topological view of all business transactions across all virtual and physical tiers inside the datacenter and in the cloud, enabling both the view and control desired. In an environment where the infrastructure layer is completely abstracted, and resources are shared among multiple tenants, OpTier BTM provides a direct link between the end-user experience and the underlying infrastructure.

For organizations with hybrid cloud deployments, OpTier can provide visibility into the full transaction path in hybrid clouds that include Amazon Elastic Compute Cloud (Amazon EC2), and automatically follow transactions even as tiers get moved into the EC2 environment.

"The Launch Pad competition at Cloud Connect recognizes those companies that are shaping the cloud computing industry and offers them the opportunity to showcase their latest technological advancements," said Steve Wylie, Cloud Connect General Manager. "We'd like to applaud the innovative solutions that these four Launch Pad finalists have presented to the community. They represent the rapid pace of progress that continues to characterize the cloud computing industry."

After a first round of submissions via Twitter, the Launch Pad Jury selected their favorite eight submissions. These elite eight were then asked to upload a short YouTube video to compete for the title and chance to present at the event. The Cloud Connect community voted and selected four Launch Pad finalists, including OpTier, to showcase their ideas on Wednesday, March 9.  Following a live audience vote, a Launch Pad People's Choice Winner will be announced on-site at Cloud Connect.

"The selection of our BTM solution as a finalist for this Launch Pad award by our peers in the cloud computing community is an honor and a testament to the benefits of transaction management and monitoring in the cloud," said Israel Mazin, CEO of OpTier. "Several of our customers are already experiencing the benefits of managing their private cloud environments using OpTier BTM for planning, migrating, operating and optimizing application performance in the cloud."

Follow Cloud Connect on Twitter, and tag your tweets #ccevent. Connect with Cloud Connect on Facebook. Follow OpTier on Twitter or join the Linked In community for BTM.

About OpTier

Of the billions of business transactions conducted every second, more are assured by OpTier than by any other IT management software company.

OpTier's Business Transaction Management solution (OpTier BTM™) enables business application owners to take control over service performance and availability. OpTier BTM assures the quick and successful execution of all business transactions, by managing every step of every transaction. It delivers unparalleled visibility of all business transactions in order to eliminate outages, effectively manage change and improve end-user experience. OpTier, with a fast-growing list of Global 2000 customers, pioneered the concept that transactions are where IT and business meet.

About Cloud Connect

Cloud Connect, produced by UBM TechWeb, is the defining event of the cloud computing industry. As both a conference and an exhibition, Cloud Connect's goal is to chart the course of cloud computing's development by bringing together enterprise IT professionals, developers, infrastructure providers and cloud computing innovators. UBM TechWeb has produced cloud events that define and frame cloud computing discussions since June 2008, including Cloud Summit Executive and Enterprise Cloud Summit at Interop. Cloud Connect is a new one-of-a-kind event that encompasses the entire cloud computing ecosystem featuring Cloud Business Summit, a Launch Pad program, IT & Developer workshops and a full conference program. Cloud Connect will take place March 7-10, 2011 at the Santa Clara Convention Center in Santa Clara, CA. For more information visit: www.cloudconnectevent.com.


Wendy Perilli

Jen Barlow or Dana Carr


Schwartz Communications, Inc.