DOWNERS GROVE, Ill., Feb. 20, 2018 /PRNewswire/ -- Optimum Nutrition ("ON"), the global leader in performance nutrition and makers of the world's best-selling whey protein powder, is expanding its market-leading GOLD STANDARD® protein line with the brand's first plant-based protein powder. ON GOLD STANDARD 100% Plant™ has a multisource blend of premium, plant-based protein that delivers a complete profile of essential amino acids, outstanding taste and texture, without any artificial flavors, colors or sweeteners.
"As a global leader in protein, we worked to develop a premium offering to serve the growing population that prefers plant-based protein sources as part of their personal diet plans. It was our goal to develop a plant-based protein option that represents the level of quality, nutritional value, texture and great taste that is so closely associated with the ON GOLD STANDARD® brand," said Stuart Heflin, director of North American marketing for ON.
A recent Nielsen global survey1 revealed that 23% of consumers want more plant-based protein options on the market. The survey also shows that 39% of Americans are trying to incorporate more plant-based foods into their diets, and that preference for plant-based options is not limited to only those who practice a strictly vegetarian or vegan diet. Among the reasons for the interest in a plant-based diet, people cite improved overall health, weight management, a desire to eat clean or personal convictions.
"Whatever their reasons for choosing a plant-based protein, consumers should not have to compromise on taste and texture," said Heflin. "We heard the common concerns about plant proteins – including aftertaste or chalky texture – and innovated to eliminate them. We created ON GOLD STANDARD 100% Plant™ to taste great and mix easily, and we believe people will be very excited about the result."
Optimum Nutrition GOLD STANDARD 100% Plant™ is non-GMO and certified USDA Organic. It's made from a blend of organic pea, organic rice and organic sacha inchi proteins, delivering 24 grams of complete protein per serving. It includes a gluten-free complex of ancient grains including amaranth, quinoa, buckwheat, millet and chia as well as organic pomegranate powder. In addition to supporting muscle recovery, ON GOLD STANDARD 100% Plant™ also contains 100% of the Daily Value for Vitamin C and is an excellent source of Vitamin B12.
ON GOLD STANDARD 100% Plant™ is available in three flavors – chocolate, vanilla and mixed berry – which can be mixed easily with water or dairy-free milk.
Consumers can find ON GOLD STANDARD 100% Plant™ online or at nutrition retailers nationwide for an MSRP of $39.99. Please visit www.optimumnutrition.com for more information on Optimum Nutrition and ON products.
About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.
1. Nielsen Product Insider, powered by Label Insight, 52 weeks ended July 8, 2017 (U.S.)
SOURCE Optimum Nutrition