DOWNERS GROVE, Ill., Sept. 15, 2017 /PRNewswire/ -- Optimum Nutrition ("ON") has introduced its "Gold Standard Zone" mobile tour. The high-tech mobile unit features interactive, state-of-the-art activities to educate and engage visitors in fitness and nutrition. The tour will visit the Mr. Olympia Expo in Las Vegas on September 15 and 16 before making several other stops around the country.
"People look to Optimum Nutrition for more than just our products: they turn to us as a source of information and encouragement," said Stuart Heflin, director of North American marketing for Optimum Nutrition. "We're going on the road to connect personally with those who are trying to reach their goals – meeting them in their communities and giving them unprecedented access to our products, our knowledgeable athletes and new, high-tech resources to help them on their fitness journey."
The mobile unit features several stations designed to help "Find Your Zone":
- At the Fuel station, visitors can determine their own nutritional goals using ON's interactive program, then practice building daily breakfast menus to reach their meal target intake
- The Fitness station teaches visitors about form, function and targeting. Participants can practice specific exercises in front of a "smart mirror," which uses artificial intelligence to evaluate form and provide real time movement recommendations and performance advice.
- The "Lift Yourself Lift Others" station invites visitors to earn money for charity by doing pull-ups. Social shares will earn rewards and support participants' charities of choice through Amazon Smile.
- A Supplementation station will feature samples of Optimum Nutrition's best-selling sports nutrition products, like Gold Standard 100% Whey, Essential Amin.o. Energy, Cake Bites and more, along with recommendations on how the supplements can help visitors achieve their nutritional goals.
"ON provides best-in-class products that set 'the Gold Standard' for the industry," said Stuart Heflin, director of North American marketing for Optimum Nutrition. "The Gold Standard Zone creates a truly personalized and genuinely fun experience that raises the bar on engaging, encouraging and educating our fans."
The Gold Standard Zone will be in the Silver parking lot of the Las Vegas Convention Center during Mr. Olympia Expo hours (10 am to 5 pm) on Friday and Saturday, September 15 and 16. The tour will also visit the Spartan World Championships (Tahoe, California) in October and the New York City Marathon in November. For more information on tour stops, dates and locations please visit https://www.goldstandardzone.com/Journey. Please visit www.optimumnutrition.com for more information on Optimum Nutrition and ON products.
About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.
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SOURCE Optimum Nutrition