DOWNERS GROVE, Ill., July 16, 2018 /PRNewswire/ -- Optimum Nutrition ("ON"), a global sports nutrition leader and a top performing brand in the category on Amazon, will offer discounts on many of the brand's best-selling products for a 72-hour sale starting on Amazon Prime Day Monday, July 16th and continuing through July 18th. Amazon Prime members can access the deals by searching for "Optimum Nutrition" on Amazon or visiting the brand's page on the site.
This Prime Day, Amazon Prime members can take advantage of a 25 percent discount on the world's best-selling whey protein powder, ON GOLD STANDARD 100% WHEY™. For vegans, vegetarians or others with plant-based diets, ON offers its GOLD STANDARD 100% PLANT™ protein powder at 25 percent off regular prices. Other popular Optimum Nutrition products, including ESSENTIAL AMIN.O. ENERGY™, GOLD STANDARD PRE-WORKOUT™, GOLD STANDARD BCAA™ and dietary supplement capsules, are also part of the Prime Day offerings.
Special "lightning deals," which last for six hours at a time, will feature up to 10 percent more off already low Prime Day prices.
"Optimum Nutrition was one of the first sports nutrition brands on Amazon and the first protein powder company with an Amazon Alexa Skill. Our products are part of athletes' daily routines – and shopping on Amazon is part of their routines too," said Trevin Morton senior brand manager for ON.
"We love to offer opportunities for fans of the brand to stock up on their favorites or try something new – and to buy it at a rare sale price," said Morton. "Prime Day also is a chance for those who are working to build a fitness program to taste and experience Optimum Nutrition's offering – some of the most popular products in the sports nutrition market."
This is Optimum Nutrition's third straight year participating in Prime Day following a successful event last year. This year, Amazon Prime Day is scheduled to begin at 3:00 pm eastern on Monday, July 16 and continue through 2:59 amJuly 18th. Amazon Prime Day, now in its fourth year, is a highly-anticipated annual shopping event with site-wide sales and special offers. The 2017 Amazon Prime Day sale reached record sales of $2.41 billion, an increase of more than 60 percent year over year1.
Health and personal care products drive more than $1.9 billion in sales for Amazon.com, a 31 percent increase over 2017 according to recent reports2. Nutrition and wellness products, specifically including vitamins and supplements, are leading the category and account for $580 million, with a 29 percent sales increase year over year.
About Optimum Nutrition Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is recognized as the world's best-selling whey protein powder. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.