DOWNERS GROVE, Ill., July 10, 2017 /PRNewswire/ -- Global performance nutrition leader Optimum Nutrition today announced the arrival of two new delicious options designed to help make protein-rich breakfasts fast and easy and help put fitness goals in reach. The respected fitness nutrition brand is shaking up tired morning routines with Optimum Nutrition Greek Yogurt Protein Smoothie and Whey & Oats, innovative new start-your-day proteins available at retailers by early July.
"A complete breakfast is too important to skip. Adding a scoop of protein powder to your breakfast is an easy way to boost your protein intake in the morning. These new shake and smoothie options from ON can be made in seconds, and deliver high quality protein to help fuel your day," said personal trainer and Team ON athlete Alex Carneiro. "ON really did their homework and listened to athletes when creating the new A.M. Series – it tastes great, is super convenient and gives us six new ways to help satisfy our protein goals."
"ON is all about innovation and giving people options to create better daily nutrition routines," said Stuart Heflin, director of North American marketing for ON. "We aim to help overcome obstacles that prevent people from staying on track for their fitness goals – that meant addressing fatigue with traditional morning nutrition options and delivering something truly different."
Both ON A.M. Series products are new combinations of traditional breakfast staples. The ON Greek Yogurt Protein Smoothie combines whey protein with Greek yogurt proteins and chia for a smooth, creamy texture. ON Whey & Oats brings together whey protein, a complete protein with all the essential amino acids to help support muscle recovery and fine-milled whole oats, a complex blend of carbohydrates that provide energy to support strength and endurance, in an easy-mixing shake.
Each serving of Greek Yogurt Protein Smoothie provides 20 grams of premium protein and has zero added sugar. Unlike traditional smoothies, there is no need for a blender, as the easy-to-mix formula blends smoothly with a spoon in a glass or in a shaker cup. Greek Yogurt Protein Smoothie is available in three classic yogurt flavors – Strawberry, Blueberry and Vanilla.
Every Whey & Oats shake contains 27 grams of premium protein, plus as much fiber as a bowl of oatmeal (one cup, prepared). Whey & Oats is available in three delicious breakfast bakery-inspired flavors – Vanilla Almond Pastry, Blueberry Muffin and Chocolate Glazed Donut.
ON A.M. Series supplements are available at sports nutrition retailers and online. For more information on Optimum Nutrition, Greek Yogurt Protein Smoothie or Whey & Oats, and other ON products, please visit www.optimumnutrition.com.
About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.
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SOURCE Optimum Nutrition