Oracle Expands Marketplace to Unlock New Partner Growth Opportunities

Expanded access to cloud commitments, collaboration with Oracle sellers, and new purchasing options help partners turn enterprise demand into revenue

LAS VEGAS, Oct. 23, 2026 /PRNewswire/ -- Oracle AI World -- Oracle today announced enhancements to Oracle Marketplace designed to help software and services partners, especially independent software vendors (ISVs), grow their businesses with Oracle customers and simplify purchasing. Expanded use of Oracle Universal Credits (UCs), new co-sell capabilities, and additional purchasing options help partners reach customers and sell through established budgets and buying processes. These enhancements help partners reach more customers and grow revenue with industry-specific software and AI solutions that complement Oracle's applications, databases, and cloud infrastructure.

As partners turn industry expertise into repeatable applications, accelerators, and AI offerings, Oracle PartnerNetwork provides integration validation benefits to help eligible ISVs demonstrate how their solutions work with Oracle technology. Oracle Marketplace gives those partners a route to commercialize eligible solutions and reach customers. These enhancements complement Oracle's $1 billion partner ecosystem commitment, connecting resources for partner development and delivery with opportunities to sell. See related announcement. 

"Oracle customers rely on our technology to run their businesses, creating opportunities for ISVs to deliver complementary solutions," said Mark Hura, president, Global Field Operations, Oracle. "These Marketplace enhancements help partners reach those customers, collaborate with Oracle sellers, and simplify purchasing, helping ISVs grow while giving customers more choice and flexibility in how they buy."

"The next phase of cloud marketplace evolution is about more than transactions," said Stuart Wilson, Worldwide VP, Partnering Ecosystems, Alliances & Channels at IDC. "Partners increasingly want access to customers, seller collaboration, flexible commercial models, and the ability to align with enterprise procurement preferences. As marketplaces become a more integrated part of enterprise buying journeys, investments that strengthen these capabilities can help drive ecosystem growth and customer adoption."

The enhancements deliver five key benefits for partners and customers:

• Closer collaboration with Oracle sellers: Marketplace Private Offers Co-Sell connects eligible ISVs with Oracle sellers on qualified customer opportunities. Oracle sellers can also proactively position ISV solutions to address specific customer needs, including specialized industry requirements. This collaborative approach supports solution positioning, customer introductions, and Private Offer execution.
  
  
• Greater flexibility to use existing cloud budgets: Oracle has increased the portion of a customer's eligible Universal Credits commitment that can be applied to qualifying Marketplace purchases. This allows customer to more easily direct existing cloud budget to partner solutions, creating additional sales opportunities for ISVs. Universal Credit top-ups also give eligible customers another way to replenish their credit balance for qualifying purchases.
  
  
• More ways to buy: Marketplace Private Offers let eligible ISVs negotiate pricing, terms, and contract durations directly with customers. Metered billing for eligible paid listings supports usage-based pricing, allowing customers to align spending with consumption. Multi-Party Private Offers enable ISVs, authorized resellers, and US customers to collaborate on a single customized transaction. ISVs can extend their reach through reseller networks, while customers buy through their preferred participating reseller.
  
  
• Broader access to AI and industry solutions: A growing ecosystem of Oracle Marketplace partners further enhance customer choice in AI solutions through established Oracle procurement and billing processes, with eligible UCs available for qualifying purchases. See recent Marketplace examples highlighted on Oracle.com:
  
  - Put your Oracle Cloud commitment to work with OpenAI models 
  
  - Accelerate software development with Meta Model API and Muse Code through Oracle Marketplace
  
  - Accelerate AI Inference with NVIDIA NIM on OCI Marketplace
  
  Oracle is also expanding its industry aligned strategy to Marketplace including health, retail, and hospitality, helping partners bring specialized solutions to customers. Additionally, Fusion Applications AI Agents give Oracle Fusion Cloud Applications customers access to Oracle-validated, partner-built AI agent templates that extend existing business workflows.
  
  
• Expanded market reach: Oracle is expanding Marketplace purchasing to India and Japan, giving eligible partners more opportunities to reach customers. Oracle is also now offering Multi-Party Private Offers in the United States, Spain, and Brazil, with availability in additional European Union countries planned by the end of 2026.

Turning customer opportunities into business
Partners including Fortinet, Pipefy, and RackWare have highlighted how Marketplace Private Offers support customer purchases through tailored commercial terms, simplified procurement, and the use Oracle of the use of eligible Oracle cloud commitments.

"Expanding Fortinet's presence in Oracle Marketplace gives customers a simpler way to purchase and deploy Fortinet security solutions through the procurement processes they already use with Oracle," said Anthony James, executive vice president of marketing, Fortinet.

"Oracle Marketplace opens the door to building joint solutions, rather than just executing joint transactions," said Andre Agra, CFO and EVP of strategic alliances, Pipefy.

"Enterprise customers want flexible ways to purchase and deploy solutions that support their business needs," said Colby Calonica, VP Global Sales, RackWare. "Oracle Marketplace Private Offers give us a way to work with customers on tailored commercial terms while helping them make use of eligible Oracle cloud commitments. This helps simplify the purchasing process and creates more opportunities for us to bring our solutions to Oracle customers." 

About Oracle Marketplace
Oracle Marketplace connects customers with partner applications, services, and AI capabilities that complement Oracle technology. It gives eligible partners a route to Oracle customers and supports flexible purchasing through listings and private offers, helping customers procure solutions through established Oracle processes. ISVs can explore listing and selling requirements and get started at https://marketplace.oracle.com/partnerHome.

About Oracle PartnerNetwork
Oracle PartnerNetwork helps Oracle and its partners drive joint customer success and business momentum. Oracle's partner program provides choice and flexibility, offering benefits across training and enablement, go-to-market collaboration, technical accelerators, and success support. To learn more, visit https://www.oracle.com/partner/.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

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SOURCE Oracle