Oracle Recognized as a Leader in IDC MarketScape for AI-Driven Retail Assortment Planning Solutions

Oracle Retail Suite noted for its AI-powered, advanced SKU prioritization and assortment optimization capabilities, active results in cost savings and strong partnership in developing new assortment optimization methods 

AUSTIN, Texas, March 24, 2025 /PRNewswire/ -- Oracle has been recognized as a Leader in the 2025 IDC MarketScape for AI-driven Retail Assortment Planning Solutions¹. The report notes that, "Oracle operates with an Embedded AI set of services plus a basic infrastructure to support the overall platform and retail-specific cloud services that address the retailer's journey from planning to fulfilment and replenishment." Using Oracle Retail Assortment Planning and Oracle AI Foundation retailers can create engaging customer-inspired and targeted assortments that drive customer loyalty, sales and ROI, while optimizing inventory investments. The report adds that "The Oracle Assortment journey is highly integrated with pricing, promotions, markdowns, across preseason, in-season, and next-season perspectives. The tool is well designed for merchants and allows for a relatively straightforward transition with excellent visualization of products and category management and optimization."

"Oracle offers strong service and deep technical and operational partnership to build a solid assortment management and optimization system," said Ananda Chakravarty, Vice president for IDC Retail Insights. "The ability to leverage many forms of assortment optimization offers an edge in the market as well as helps deliver active cost savings with explicit returns on spending that can improve revenue, margins, profitability, turnover, and customer experience."

The report evaluated 10 vendors based on their retail-specific AI driven Assortment Planning solutions that offer automated ways to manage large sets of assortments and clustering while leveraging retail customer analytics, forecasting, simulations and scenario planning. Solutions evaluated include the management of assortments, allocation, replenishment, inventory management, supplier procurement, selection, planning, open-to-buy financial planning, optimization, and store-based options.

Delivering an AI advantage
The Oracle Retail Suite offers agility and scalability, supporting complex retail planning processes and delivering personalized business insights and customer experiences. By embedding AI and machine learning across its retail solutions, Oracle is enabling retailers to adapt to market trends quickly and deliver exceptional value to customers.

The report states that the Oracle's "assortment planning solution helps retailers with reducing inventory investment, including reduced overall capital costs. Retail merchants can have more confidence in the products they're selecting and quantities purchased as well as positively impact sales, margin, and turnover."

"Today's competitive landscape demands that retailers must balance evolving customer needs while maintaining profitability and reducing inventory waste," said Alex Alt, executive vice president and general manager, Oracle Consumer Industries. "Oracle's AI-driven platform gives retailers the tools to plan, execute and optimize assortments to help deliver better customer satisfaction and business outcomes."

Read the excerpt here. and learn more about the Oracle Retail Suite of solutions at Oracle.com/retail or on LinkedIn.

Oracle has also been positioned in the Leaders Category in the IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment.²

1. IDC MarketScape: Worldwide Retail AI-Driven Assortment Planning Solutions 2025 Vendor Assessment, January 2025, IDC #US52038124e
2. IDC MarketScape: Worldwide Promotions Management 2025 Vendor Assessment, December 2024, IDC #US52038224

About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

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SOURCE Oracle