Orange Launches New Customer Film Reward

LONDON, Sept. 6, 2011 /PRNewswire/ -- Orange Film To Go offers Orange customers a film to download from iTunes every Thursday (worth up to 4.49 pounds), at no cost*. What's more, they will be able to download a film and watch it on a mobile device where and when it suits them.

Orange Film To Go allows customers to be rewarded with great offers and access to films they love. The deal complements Orange's hugely popular Orange Wednesdays offer with which customers can get 2 for 1 cinema tickets every week.

Orange Home Broadband customers, as well as Orange mobile customers on pay as you go, pay monthly, mobile broadband or business will benefit from the offer every Thursday by simply texting 'FILMTOGO' to 85060* or by logging onto the http://facebook.com/orangefilmclub page. From there they will be directed to enter the response code via the http://orange.co.uk/filmtogo website to start the iTunes download, which can then be viewed on a laptop, Mac, PC, iPad, iPhone or iPod touch - wherever they are so that customers have the flexibility to enjoy the film wherever they like.

Orange has worked with leading film distributors to select a range of must-watch films to offer at launch including The Wrestler, The Ghost and Che: Part One, with more titles to be announced over the coming months.

Spencer McHugh, Brand Director at Orange UK said: "We know Orange customers love film, so adding the Orange Film To Go service to our existing portfolio of film offers is hugely exciting for us. Giving our valued customers a film download every week to enjoy at home or out and about on a mobile device is a great way to thank them for being part of Orange. We've got some fantastic titles lined up for the launch and even more yet to be announced, so we're hoping to see a significant number of our customers taking up this offer."

For further information, video content and images please contact M&C Saatchi Sport & Entertainment:

Alex Wilkinson / [email protected] / 07969 573 313 / 020 7544 3855
Samantha Harris / [email protected] / 07896 530 007 / 020 7544 3873

Notes to editors
For more info go to http://orange.co.uk/filmtogo

* texts will cost 35p

Once films are downloaded, customers have 30 days to start watching and then 48 hours to complete viewing.

To redeem an Orange Film To Go code customers must have an iTunes account. To open an account customers must be above the age of 13 and located in the UK.

Customers will also be asked to confirm that they are of the right age at http://orange.co.uk/filmtogo to be able to watch the film each week.

SOURCE Orange