OrangeRoc Clients Win Gold and Silver at 38th Annual AMA Hawaii Awards
The Marketing and Creative Studio's Comprehensive Re-Branding Efforts Turn Old Brands New
HONOLULU, March 25, 2015 /PRNewswire/ -- OrangeRoc proudly announces two of their clients are 2014 recipients of American Marketing Association's Hawaii Chapter (AMA) Marketer of the Year Awards and accepts on behalf of Molokai Ranch and Hawaii Tobacco Quitline for marketing and creative efforts.
Gold Award for Best Marketing of a Rebrand
After closing in 2008, Molokai Ranch sought a fresh start to rebrand themselves while maintaining community trust. Its objectives were to create a new brand identity and generate positive awareness of the ranch by reestablishing active operations. These objectives were carried out through animal husbandry, renewable energy, sustainable farming and authentic hospitality. Together, these four pillars defined the overall brand identity and strategy for Molokai Ranch. Each pillar had an individual marketing plan addressing the segment with a time-to-market approach.
OrangeRoc's use of natural and organic graphics and forward-thinking copy created a comprehensive marketing campaign which included a redeveloped digital experience, custom photography and illustrations, print collateral and premium items that made sense for each pillar's theme.
Silver Award for Best Non-Profit Marketing
The Hawaii Tobacco Quitline provides resources for community organizations to create and maintain a Hawaii free from tobacco use, addiction, and exposure to second-hand smoke.
As part of the 2013-2014 Marketing Team, OrangeRoc was tasked with strategic and creative services for The Hawaii Tobacco Quitline. Those services included redevelopment of digital services which include implementing a new interactive and responsive website for Quitline services of "Call" or "Click", a digital platform for online resource materials, refreshed social media channels, as well as print collateral and premium items.
"Our team is proud of the strategic and creative work we produce for all of our clients," says Melinda Mullis, Principle, "We enjoy building meaningful and enduring brands that tell a unique story."
OrangeRoc is a team with passion and energy that builds creative solutions upon a foundation of strategic thinking. Our role is to build and steward powerful and enduring brands. We are relentless in identifying ideas that are meaningful and memorable. For more information, visit www.orangeroc.com or call 808.792.3077.
SOURCE OrangeRoc
Share this article