ORC International Expands CARAVAN® Suite of Omnibus Surveys with Enhanced Audience Targeting

Adds Specialized Samples Based on Geographic and Generational Targeting to its Online CARAVAN Consumer Omnibus

Jul 18, 2012, 10:07 ET from ORC International

PRINCETON, N.J., July 18, 2012 /PRNewswire/ -- Global market research firm ORC International announces the addition of two new online samples to its suite of CARAVAN® omnibus surveys. The new offerings target geographical and generational audiences and will interview a representative sample of American adults within any one state, top metropolitan area or age generation.

"These additions continue the expansion of our Online CARAVAN® omnibus surveys. Our goal remains giving clients the ability to examine specific market segments with the speed, quality and cost effectiveness they have come to expect from ORC International's CARAVAN surveys, said Wayne Russum, SVP and Managing Director of CARAVAN® Services. These new samples were driven by client demand for targeting US states/metropolitan areas and a need to target specific generational groups. We're proud to be one of the few omnibus services that offer this robust suite of specialized audience targeting." 

Features of the new offerings include:

Online CARAVAN® Geographic Omnibus

  • Gives clients the ability to quickly interview a representative sample of 500 US adults based on geographic targeting.
  • Clients have the ability to target adults in any one state as well as within any one of the Top 20 metropolitan areas (defined by DMA)

Online CARAVAN® Generational Omnibus

  • Allows clients the ability to obtain fast answers among a representative sample of 1000 Americans based on generational targeting.
  • Clients have the ability to sample among their choice of Baby Boomers, Generation X'ers or Millennials.

ORC International's CARAVAN® has been serving clients for nearly 50 years with timely, cost effective research solutions. The full suite of omnibus surveys includes Telephone CARAVAN (landline and cell phone sample of U.S. adults 18+), Online CARAVAN (U.S. and International adults 18+) and specialized U.S. audience targeting through Online CARAVAN with Teens, Parents, Geographical and Generational Targeting. To learn more about CARAVAN® omnibus surveys, send an email to CARAVANInfo@ORCInternational.com.

About ORC International

ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. We offer a platform of integrated intelligence that combines forward thinking methodologies, cutting-edge technology, skilled researchers and in-depth industry experience to provide clients with valuable insight to help solve their most pressing business challenges. The company is a founding member of the CASRO, and has been a partner of CNN on the CNN/ORC International poll since 2006. To learn more about ORC International, visit www.ORCInternational.com

ORC International Contact:
Christina Hungspruke
Senior Director, Corporate Marketing
Phone: 609.452.5419
E-mail: Christina.Hungspruke@ORCInternational.com

SOURCE ORC International