ORC International Senior Vice President Appointed to AMA's Market Research Council

PRINCETON, N.J., July 18, 2012 /PRNewswire/ -- Leading global market research firm ORC International is pleased to announce that Sherrie Binke, ORC International's Senior Vice President/Managing Director, has been appointed to the American Marketing Association's Market Research Council.

In her yearlong appointment, commencing July 1, Ms. Binke will lead and advise the AMA on its major projects and conferences that target the market research community.  Additionally, she will serve as an advocate for AMA members from the market research industry; facilitate an industry view of AMA offerings for researchers and marketers, and foster growth of the AMA research segment, a community of professionals including research innovators, senior research executives and mid-career individuals.

"I am honored to serve on this distinguished council. This is a great opportunity to continue ORC International's participation in the transformation of the industry.  I am looking forward to serving with my peers as we help shape the industry," noted Ms. Binke.  

"We are excited to have Sherrie represent ORC International as a member of the council.  Sherrie is a consummate professional and the AMA and its members will truly benefit from her expertise and guidance," said Marc Litvinoff, ORC International's President and CEO.

About ORC International

ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. We offer a platform of integrated intelligence that combines traditional and forward-thinking methodologies, technology, industry expertise, and skilled research professional to provide clients with the most comprehensive foundation for providing actionable insight to solve their most pressing business challenges worldwide. The Company has been a partner of CNN on the CNN|ORC International poll since 2006 and founding member of CASRO. For more information, please visit the company website www.ORCInternational.com.

ORC International Contact:
Christina Hungspruke
Senior Director, Corporate Marketing
Phone: 609.452.5419
E-mail: [email protected]

SOURCE ORC International