ORC International Welcomes Top Executives to New Product Strategy and Analytics Group

Mar 26, 2013, 11:01 ET from ORC International

PRINCETON, N.J., March 26, 2013 /PRNewswire/ -- Global market research firm ORC International welcomes two industry-leading senior executives, Scott Laing and Chris Robson, to its newly formed Product Strategy and Analytics group.   Chris and Scott were the co-founders and principals of Parametric Marketing, a marketing research and data science firm based in Vancouver, WA. They will bring IP and methods expertise to ORC International and will help set the foundation for the company's exciting new group.

Walter Dempsey, U.S. General Manager of ORC International said, "We are thrilled to have Scott and Chris join us. They are both incredibly talented and understand the intersection of technology, analytics, and research. Our clients have information needs in the areas of business and market growth, product development and innovation. Scott and Chris bring new, leading-edge research products and services that will add value to our clients' business."

Scott Laing will be Vice President and Senior Director of Product Strategy, Innovation and Growth. His group will provide ORC International clients with creative thinking and deep insights for critical business issues relating to innovation and business growth.  Scott brings extensive experience in identifying product and service opportunities in new/underserved markets, and has a multi-dimensional background in marketing, market development, ROI assessment and analytics.  Prior to joining ORC International and Parametric Marketing, Scott served as Director of Market Development at WebCriteria, and spent eight years with Hewlett-Packard in a variety of analytic and marketing roles.

Joining Scott is Chris Robson as ORC International's Vice President and Senior Director of Analytics for the U.S. Chris brings deep expertise in both marketing and technology, and holds eight patents. In his new role, he will be responsible for the delivery of U.S. analytic services including the creation of advanced research designs and methods and the development of the underlying technology architecture for new products and services. Before ORC International and Parametric Marketing, he was the Vice President of Engineering for WebCriteria, Inc. and spent thirteen years with Hewlett-Packard in a variety of senior management roles in R&D, marketing, business development and advanced research.

"The formation of the Product Strategy and Analytics group in the U.S. continues to demonstrate our commitment to provide our clients with the advanced products and services they need to succeed in their business," added Walter Dempsey.  "They will be a great asset not only in the U.S. but to our clients globally as well."

About ORC International

ORC International is a leading global market research firm uniquely able to integrate its people, methods, technology and insights to address their clients' strategic issues, challenges and opportunities. Since its  founding in 1938, the company has maintained a passion to drive its clients' success through innovative, integrated research solutions. The company is a founding member of CASRO, a partner of CNN on the CNN|ORC poll since 2006 and a partner of NYSE Euronext on its Annual CEO Report. To learn more about ORC International, visit http://www.ORCInternational.com.

ORC International Contact:
Christina Hungspruke
Senior Director, Corporate Marketing
Phone: 609.452.5419
E-mail: Christina.Hungspruke@ORCInternational.com

SOURCE ORC International