ORC International's CARAVAN® Launches Hispanic Omnibus Offering

Nov 05, 2015, 11:30 ET from ORC International

PRINCETON, N.J., Nov. 5, 2015 /PRNewswire/ -- Global business intelligence firm ORC International today announced its newest CARAVAN® Online Omnibus Survey of Hispanic consumers. This new offering is a cost-effective solution for marketers needing to better understand this growing and increasingly influential group of U.S. consumers.

"With its size and purchasing power increasing, the Hispanic market in the U.S. provides significant growth opportunities for businesses.  Crafting relevant marketing programs to target Hispanic consumers present special challenges.  Our Hispanic CARAVAN survey can help quickly uncover a wide array of valuable information to support targeted marketing and communication programs." said Wayne Russum, Managing Director, CARAVAN. 

ORC's Hispanic CARAVAN Omnibus is fielded twice a month. Each wave consists of 500 online interviews among a national sample of Hispanic adults balanced by gender, age and region. Respondents can choose to answer the survey in Spanish or English, and through carefully crafted criteria are classified into one of the following categories: Less acculturated, Bicultural and Acculturated.  In addition to formatting, translating and fielding your questionnaire, the CARAVAN team of experts can provide questionnaire design and reporting support.  Like all Online CARAVAN surveys, programming features such as multi-cell testing, graphics, audio, and video are readily available.

For more information about CARAVAN's Hispanic omnibus survey, please visit our website.

About CARAVAN Omnibus Surveys
Combining consultative survey development expertise with a wide selection of both online and telephone survey options, ORC International's CARAVAN Omnibus Surveys quickly deliver the insight you need without breaking the budget. With CARAVAN, marketers have an ideal solution to access various consumer audiences including:

  • Telephone CARAVAN (U.S. probability sample incorporating landline and cell phones)
  • Online CARAVAN (U.S. and International adults 18+)
  • Specialized U.S. audience targeting through Online CARAVAN with Teens, Parents, Geographical and Millennial Targeting, and Investors and Hispanics

CARAVAN is perfect for quick insight on initiatives including product and concept testing, attitudinal testing, brand tracking, advertising awareness, and public relations support.

About ORC International
ORC International is a leader in the art of business intelligence. We help companies explore, navigate and integrate insights to uncover what truly engages people around the world. With a focus on improving business performance and growth, we combine quality data, smart synthesis and a best in class digital platform to deliver transformative business insights across customers, employees, markets, and products. To learn more about ORC International, visit http://www.ORCInternational.com 

ORC International Contact:
Christina Hungspruke
Senior Director of Corporate Marketing

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SOURCE ORC International