Organic Drinks Market to Grow at 16.43% CAGR Driven by Nutrition, Health and Quality Food to 2020

Apr 13, 2016, 08:30 ET from Sandler Research

PUNE, India, April 13, 2016 /PRNewswire/ --

According to the 2016 organic drinks market report, growing awareness about the importance of nutrition, health, and quality of food among consumers worldwide has resulted in the increased consumption of organic foods and beverages. Consumers have become increasingly conscious of what they eat. The analysts forecast the global organic drinks market to grow at a CAGR of 16.43% during the period 2016-2020.

Complete report on organic drinks market spread across 59 pages, analyzing 5 major companies and providing 29 data exhibits is now available at

The global organic drinks market analyst said there have been numerous new offerings, specifically healthier variants. In 2015, Honest Tea offered three new varieties in its zero-calorie beverage offerings in the US: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. Cinnamon Sunrise and Ginger Oasis are the company's latest herbal tea offerings. With investment by Coca-Cola in Suja, the organic juice company, there are more launches lined up.

The hot drinks segment was the largest market segment in 2015 and is envisaged to retain its dominating hold over the market by 2020. Factors like rising awareness about the health benefits of organic drinks, such as herbal and organic tea, will boost the demand for organic hot drinks during the forecast period. Recently, it has been observed that the sale of organic certified RTD tea has increased worldwide. This increase in the sale of organic RTD tea has compelled vendors to focus on portfolio expansion, which in turn has bolstered the growth prospects for this market segment during the forecast period.

In this market study, analysts have estimated the North American region to be the largest organic drinks market during the forecast period. In North America, more than three million hectares of farmland were managed organically in 2012. Factors such as the recent increase in the number of arable land undertaken for organic farming and rising awareness, because of the enormous increase in the demand for organic drink products, are driving the growth prospects for this market in North America.  

Key players in the global organic drinks market: Suja Juice, Hain Celestial Group, Pepsi, Coca-Cola, and Organic Valley. Other prominent vendors in the market are: Asda Group, Blue Diamond Growers, Califia Farms, Dean Foods International, Dole Food, Groupe Danone, J M Smuckers, Nestlé, Newman's Own, Nourish Organic Juice, Organic Kitchen, Peet's Coffee & Tea, Starbucks, Suma, Sunopta, Tesco, and Whole Foods. Order a copy of Global Organic Drinks Market 2016-2020 report @

The global organic drinks market is highly fragmented due to the presence of numerous small and large vendors. The vendors in the market compete on the basis of factors such as price, quality, innovation, service, reputation, distribution, and promotion. Intense competition among vendors has led to an increase in the number of M&As; wherein smaller entities are being acquired by or are being merged with, the major players.

Further, the organic drinks market report states that the purchase of organic drinks is restricted to the high-income consumer segment in large cities. This significantly reduces the size of the target market.

Another related report is Global Health and Wellness Food Market 2015-2019: research analysts predict the global health and wellness food market to grow steadily at a CAGR of 6% during the forecast period. Browse complete report @

Key players in the global health and wellness food market: Danone, General Mills, Heinz, Kellogg, Nestle and PepsiCo. Other prominent vendors in the market are: Abbott Laboratories, Albert's Organic, Aleias Gluten Free Foods, Amy's Kitchen, Arla Foods, Blue Diamond Growers, Bob's Red Mill Natural Foods, Boulder Brands, Chiquita Brands, Fifty 50 Foods, Fonterra and more

Explore other new reports on Food & Beverage Market @

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SOURCE Sandler Research