Oscar Blandi Partners with Viviscal to Bring Women's Hair Loss and Thinning Issues to the Forefront

CHICAGO, April 12, 2012 /PRNewswire/ -- Viviscal announced today that it has partnered with celebrity stylist, Oscar Blandi, and Jill Zarin, Entrepreneur and Reality Star from Real Housewives of NYC, to further drive awareness about hair loss and thinning hair in women as it relates to women's life changes. Blandi and Viviscal, in conjunction with salon and beauty publication, Behind the Chair, will host an evening of hair elegance and education on Monday, April 23, 2012 during the International Beauty Show in New York City. The highlight of the event will include a Hair Fashion Show put on by Oscar Blandi and Jill Zarin. Blandi will work with Viviscal to address latest hairstyles and trends for women of each age category and symptoms of hair loss.  Jill Zarin will share her own story of thinning hair as well as her latest hair styling tips.  Also at this event, platform artist Martino Cartier will be hosting a live webinar teaching salons the secret of success behind Viviscal. Stylists know the art of the consultation. Clients trust and confide in their stylists – especially about issues regarding their hair.  Viviscal Professional is a simple, easy retailing option and clients appreciate the fact there is a safe, natural option to help combat thinning hair.

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"We are excited to work with Oscar Blandi and Behind the Chair to continue to raise awareness about hair loss and thinning hair in women. Diet, nutrition, lifestyle, over styling all affect hair health and when combined with a women's various life stages – stress in their 20s and 30s, pregnancy and motherhood, menopause – increase the likelihood of hair loss and thinning," said Mark Holland, chief executive officer of Lifes2good, manufacturers of Viviscal. "We feel certain that our combined efforts will continue to shed light on this taboo topic, as well as continue to encourage and empower women to take back control of their hair health."

Viviscal natural supplements are clinically proven and scientifically tested as an effective tool to combat thinning hair in both men and women of all hair types. With five clinical trials behind it, Viviscal's tablets are proven to work over a period of four to six months.

Viviscal hair supplements are available nationwide at CVS and Rite-Aid, online at www.viviscal.com or by calling 1-877-333-4581. A 60-tablet box of Viviscal, equivalent to one month's supply, is priced at $49.99. Viviscal Professional, a stronger version of the supplements, is exclusively available through salons, spas and physician offices. The Professional line supplements contain 28 percent AminoMarC Marine complex, as well as Biotin, Fumed Silica and Procyanidin B2, an apple extract. For more information on the professional line, visit www.viviscalpro.com.

For maximum results, supplements should be taken twice daily – once in the morning and again in the evening. Visit viviscal.com for more information.

ABOUT VIVISCAL:

Viviscal natural supplements are clinically proven and scientifically tested as an effective tool to combat thinning hair in both men and women, and are appropriate for all hair types. It is the #1 hair supplement in the world and the only one with seven clinical trials behind it.  The hair vitamins contain the exclusive AminoMar C Marine Complex, which supplies vital nutrients needed to nourish thinning hair and promote existing hair growth. AminoMar C is composed of fish proteins that increase the body's natural production of keratin. The European product works in four stages over a period of four to six months, with many users seeing results in as early as three months.

Viviscal is the world's leading brand of dietary supplements for the treatment of reversible thinning hair and hair loss for both men and women. Made in Ireland, Viviscal uses a proprietary marine complex called AminoMar C™, originally identified by Finnish researchers in the 1990s. The treatment is supported by Seven scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany.  Viviscal is owned by Lifes2Good, whose U.S. headquarters are in Chicago, Ill.

ABOUT OSCAR BLANDI:

Originally from Naples, Italy, Oscar opened his own salons in the prestigious Plaza Hotel and on Madison Avenue. With his namesake salons tremendously successful, Oscar's reputation as one of the most sought-after hair dressers in New York and Hollywood quickly followed. His loyal celebrity clients include, Jennifer Garner, Jessica Alba, Jessica Biel, Faith Hill and Kelly Ripa to name a few.

Blending his extensive professional experience with innovation, Oscar launched the Oscar Blandi Product Collection in 2005 to renew and rejuvenate for "Oscar-worthy" hair. Oscar's elegant, purposeful treatments and styling solutions are inspired by his love of hair and his passion for helping women express themselves confidently.  For more information about Oscar, his salons, or products, please visit http://oscarblandi.com.

ABOUT JILL ZARIN:

Jill Zarin is one of the most successful and requested reality television stars in the entertainment business. Her popularity on Real Housewives of New York City continues to increase with every new season. As the show goes into its fourth year on the air, a growing team of half a million loyal fans follow Jill's daily experiences through her website at www.jillzarin.com.

CONTACT: Joanna Leis
646-218-6010
[email protected]

SOURCE Viviscal