Oscillococcinum® by Boiron Helps Americans Get Ready for Flu Season

Real Housewives of New York's Erin Lichy and Dr. Ken Redcross kick off the season with "Take a Sick Day with Boiron," bringing symptom education and early relief into focus.

NEW YORK, Oct. 21, 2026 /PRNewswire/ -- Cold and flu season is here, and Boiron USA, maker of top-selling Oscillococcinum (Oscillo^®), is encouraging consumers to prepare before flu-like symptoms strike. From recognizing the first signs of illness to keeping trusted relief options on hand, the brand is helping consumers brush up on the flu season basics.

Oscillo enters this cold and flu season with strong momentum. During January 2026, Oscillococcinum 30-dose was the no. 1-selling flu relief product in Circana-tracked MULO+ retail channels.¹ Boiron is building on that success by helping more consumers learn how to use Oscillo at the first sign of flu-like symptoms.

Boiron is bringing that message to life by presenting "Take a Sick Day with Boiron" at the New York Academy of Medicine, an exclusive media and influencer event designed to help attendees expand their flu knowledge before the season peaks. Joining Boiron medical advisor and board-certified internal medicine physician Dr. Ken Redcross is entrepreneur and television personality Erin Lichy, who will share her real-life experience balancing work, family and the realities of sick-day season.

"As a busy entrepreneur and mom, I know how tempting it can be to keep going when you aren't feeling well," Lichy said. "When it comes to flu, I've learned that sometimes the best thing you can do for yourself and your family is to identify your symptoms and treat yourself early. Oscillo is one of the medicines we keep on hand — we've come to rely on it more times than we can count. I especially bring it with me when we travel."

Taking action early is an important part of navigating cold and flu season. Staying home when sick, washing hands regularly and avoiding close contact with others can help limit the spread of illness, while rest and hydration can support the body during recovery. For families, identifying common flu symptoms and knowing when to seek relief can help them feel better prepared when illness hits.

"As a physician, I've seen how Oscillococcinum has helped me and my patients, which is why I recommend it," Dr. Redcross said. "Studies have also examined its ability to reduce the duration and severity of flu-like symptoms when taken at the first sign. The sooner you recognize those telltale symptoms, including body aches, headache, fever, chills and fatigue, the sooner you can take Oscillo to help relieve them.*"

The event is part of Boiron's broader Flu Season 101 campaign, a season-long initiative designed to help consumers better understand flu symptoms, recognize when to act and how to prepare for the season ahead. With educational content and consumer outreach Boiron aims to make flu preparedness easier to understand and help consumers know what to do when symptoms begin.

Oscillococcinum is available at major retailers nationwide both online and in stores, including Target, Walmart, Walgreens and Amazon.

About Boiron: Since 1932, Boiron has been sharing its passion for homeopathy with a holistic and ecological approach to medicine. Its vision of health care puts people at its center and seeks to improve the quality of their everyday lives. With a long history of unmatched quality and innovation, Boiron remains dedicated to producing the purest of medicines that respect human health and the environment. Find more information at BoironUSA.com.

*These "Uses" have not been evaluated by the Food and Drug Administration. Always read and follow label directions.

¹Source: Circana MULO+ CCFA/Lip Weekly POS Report, latest 52 weeks ending September 6, 2026. Ranking based on dollar sales of individual UPCs within the flu relief segment during January 2026.

SOURCE Boiron USA