OSRAM Sets Industry First with LED System Fog Lamps for 2013 Models

Company's "Plug and Play" JOULE Technology Debuts on Ford Mustang GT

Aug 29, 2012, 09:00 ET from OSRAM SYLVANIA

HILLSBORO, N.H., Aug. 29, 2012 /PRNewswire/ -- OSRAM Automotive Lighting's cost-effective and versatile plug-and-play LED JOULE® module made its debut on a popular and much-anticipated vehicle: the 2013 Mustang GT.

The Mustang GT features the first LED fog lamp in the US based on OSRAM's standardized LED system. The grille-mounted hybrid reflector-projector system complements the Mustang's styling DNA. It is the highest volume LED forward lighting application in the North American market.

The light source comes from a common OSRAM LED platform – demonstrating scalability across different applications and different vehicle models, as well as enabling auto designers to create a unique style, look and feel. Other benefits of the light source include its longevity – it lasts the life of a vehicle – and its efficiency. The JOULE module utilizes significantly less energy than conventional bulbs – 14 watts of electricity compared with a range of 35 to 65 watts for conventional halogen light sources.

"This new industry first demonstrates the inherent benefits of LEDs – flexibility in design, high energy efficiency, and longer product life – which will drive the growth and competitive design edge that LED technology affords automakers. We wanted to give high-volume car makers the efficiency gains while still allowing them to create a look all their own," said David Hulick, OSRAM marketing director, Specialty Solid State Lighting.

OSRAM suggests LED forward lighting will be especially attractive as automakers look for ways to improve efficiency and save gas mileage.

According to a recent market report, McKinsey & Company predicts a sharp increase in LED lighting adoption in the automotive category by the end of the decade.

In last year's automotive lighting market, LEDs claimed a 12 percent share, contributing to the overall category's revenue of $18.1 billion. By 2020, researchers expect to see LED share nearly triple to 34 percent of the overall automotive lighting market. This forecast is based on the anticipated growth in LED headlight adoption by OEMs during the next eight years.

Once automakers re-engineer a vehicle's forward lighting system to accommodate LED, OSRAM suggests that broadening the application across other vehicle lines and platforms will come more easily.

For more information on OSRAM's LED technology, please visit www.osram.com.

About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA, together with OSRAM AG, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.

OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM AG, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.

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