OSRAM SYLVANIA and Lowe's Launch Expanded Line of LED Bulbs

DANVERS, Mass., May 12, 2011 /PRNewswire/ -- On the heels of their introduction of one of the brightest LED A-line light bulbs, OSRAM SYLVANIA and Lowe's are now offering an expanded selection of SYLVANIA ULTRA LED light bulbs to consumers in all Lowe's stores nationwide and on Lowes.com, with additional products to arrive by July 2011.

The full line of SYLVANIA ULTRA LED light bulbs contains more than 16 new product offerings that are a fit for a variety of indoor and outdoor home applications. The line includes LED bulbs that match the color temperature of most incandescent bulbs and last up to 25 times longer.

"OSRAM SYLVANIA is proud to partner with Lowe's to bring new LED choices to consumers," said Phil Rioux, general manager of Consumer Lighting LED Retrofits at OSRAM SYLVANIA. "According to the 2010 SYLVANIA Socket Survey, 75 percent of Americans think color quality is important when choosing a light bulb, so we anticipate more consumers will choose LED lighting with an incandescent color for their homes as the phase out approaches."

Like the SYLVANIA ULTRA A-Line LED bulb, these new light bulbs exceed federal efficiency standards that will phase-out most inefficient incandescent bulbs, starting in 2012.

"Long-lasting, energy-efficient LED bulbs can help save consumers time, energy and money over the lifetime of the bulbs," said Mike Scott, Lowe's merchandising vice president. "With a complete selection of SYLVANIA ULTRA LED light bulbs available in store and at Lowes.com, we are pleased to provide consumers with new, energy-efficient lighting choices for every room in the home."

SYLVANIA ULTRA LED PAR Bulbs

The SYLVANIA ULTRA LED line includes popular directional reflector varieties such as PAR20, PAR30LN and PAR38 all of which are suitable for recessed ceiling or track lighting in the home, or for outdoor use on walkways (in UL approved outdoor fixtures). These PAR products use between 8 and 18 watts and can provide between $150-300 in savings over the life of the bulb (25,000 hours – 10x longer than a halogen model).  They also boast greater color definition with a choice of soft white (2700K) or white (3000K). The PAR20, PAR30 and PAR38 are dimmable and mercury-free.

SYLVANIA LED MR16 and G25

The SYLVANIA ULTRA LED line-up also includes MR16 and globe-shaped G25 light bulbs, standard options for decorative applications including vanity, landscape and pendant style lighting.  The MR16 uses just 6 watts and can provide $54 in savings over the life of the bulb (35,000 hours – 17x longer than the halogen model).  The G25 uses 8 watts and can provide $176 in savings over the life of the bulb (50,000 hours – 33x longer than the halogen model), as well as provides greater color definition with a choice of soft white (2700K) or white (3000K). Both MR16 and the G25 lamps are dimmable and mercury-free.    

Prices range from $22.00 for A-line types to $54.98 for PAR38 types. To learn more about these products and other LED light bulbs from OSRAM SYLVANIA, please visit www.sylvania.com and www.lowes.com/lighting.  

About OSRAM SYLVANIA

OSRAM SYLVANIA is a leader in lighting solutions that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com or follow SYLVANIA on Facebook and Twitter.

About Lowe's

With fiscal year 2010 sales of $48.8 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.

MEDIA CONTACTS:
Anne Guertin
OSRAM SYLVANIA
978-750-2225
[email protected]

Jaclyn Pardini
Lowe's Companies, Inc.
704-758-4317
[email protected]

SOURCE OSRAM SYLVANIA