WINCHESTER, Ky., Dec. 7, 2012 /PRNewswire/ -- Lighting can play a crucial role in winning over savvy consumers beyond just illuminating product for sale. It can create an inviting environment to draw people into and throughout the store, showcase the vibrant colors in a blouse to create purchasing desire, focus attention on an important profit-driving item for sale and serve as a creative wayfinding technique that enhances the shopper's experience. Recognizing the impact lighting can have on forward thinking retailers, North American lighting leader OSRAM SYLVANIA unveiled today the U DESIGN Lighting Experience Center at its Winchester, Kentucky manufacturing plant, where retail lighting designers can customize an LED lighting solution that meets their unique design requirements and helps increase sales and profits.
At the U DESIGN Center, retailers can vary beam spread, color temperature, color rendering, optics and drivers and review the ROI for their specific application, comparing LED versus traditional lighting technologies. Depending on their specific requirements, building blocks of components are selected to create a unique lamp for their ambient or accent lighting needs. After selection of components, OSRAM SYLVANIA will build the specified product at the Winchester plant and ship directly to the retailer for evaluation in their installation. Retail lighting designers can also see how the LED solutions are assembled and quality tested to ensure reliable performance at the Winchester plant, which has been in operation since 1953 and has a current staff with over 363 years of combined engineering experience.
"Retailers not only want to present their merchandise in the most attractive way but also create a unique experience for their customers so they become repeat shoppers. Lighting can help meet those goals, but generic options do not help a retailer differentiate themselves from the competition," said Ellen Sizemore, product group marketing manager, OSRAM SYLVANIA. "At the U DESIGN Lighting Experience Center, retailers can custom design lamps with us that meet the performance criteria, such as provide a specific color temperature or beam pattern, while balancing energy and maintenance challenges at the same time. We are proud to work with retailers to help them maximize the impact of their locations."
"There has been a lot of noise about LED lighting for the retail industry, and it can be a little overwhelming," said Chris Trinckler, director of store design. "Visiting the Winchester plant with other members of my purchasing team was invaluable as it helped demonstrate the real-world benefit of LEDs. The tour also helped educate the group on the intricacies of selecting the best lighting for a retail installation and the importance of working with a partner like OSRAM SYLVANIA who is able to provide a customized solution that meets our particular need."
"When I viewed the prototype of the U DESIGN Center and toured the Winchester manufacturing plant, I was impressed with how committed OSRAM SYLVANIA is to meeting the lighting needs of retailers," said Amy Laughead-Riese, principal of 37 Volts Light Studio. "As a lighting designer for retail customers, I appreciate being able to have customized lighting solutions assembled here in the US that are ideal for specific retail applications. Seeing the Winchester center and plant has opened the door for further conversations about the value of OSRAM SYLVANIA LED lighting in retail locations."
Key features & benefits of OSRAM SYLVANIA LED PAR Lamps include:
- Assembled in USA
- Typical 89 CRI
- Excellent color quality with a 2-step MacAdam ellipse
- No warm up time, instant on with full light output and stable color
- Last up to 20 times longer than comparable PAR lamps
- Reduces energy consumption up to 80 percent
- UV and IR free
- RoHS compliant
- Dimmable to 10%*
- Mercury and lead free
- Long life - up to 50,000 hours (L70)
- Suitable for damp locations
OSRAM SYLVANIA also created the U DESIGN mobile unit that can travel to retail locations to compare LED versus traditional lighting technologies. Retailers interested in scheduling an appointment at the U DESIGN Lighting Experience Center, or arranging for the U DESIGN mobile unit to visit their location, can call their local OSRAM SYLVANIA sales representative.
About OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.
"This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("Securities Act")) or publications with a general circulation in the United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia."
*Performance may vary depending on dimmer use in application.
OSRAM is a registered trademark of OSRAM AG.
All other trademarks are those of their respective owners.
SOURCE OSRAM SYLVANIA