OSRAM SYLVANIA Reinvents The LED Bulb

DANVERS, Mass., July 29, 2014 /PRNewswire/ -- North American lighting leader OSRAM SYLVANIA announced an expanded LED product portfolio that will appear in Lowe's stores and includes seven new OSRAM and SYLVANIA ULTRA brand A-line LED products, the most commonly used type of light bulbs in households.

Available on shelves this month, these new 40-, 60-, 75- and 100-watt replacement dimmable LED bulbs have the familiar look of traditional bulbs and offer consumers an expanded array of choices for replacing incandescent lighting.  In addition to the ever-popular soft white (2700K) light products, natural daylight (5000K) products will also be available in 40-, 60-, and 75-watt equivalents.

"In this new age of lighting, we are seeing innovations with LED technologies that were not possible with traditional lighting," said Matt McCarron, V.P. of Retail Sales at OSRAM SYLVANIA. "This is a pivotal year in the lighting market as we will more fully feel the impact of incandescent light bulbs exiting the market. These new LED light bulbs come at a perfect time and offer what consumers want most from lighting – brightness, energy savings and a long life-that is all available in the familiar shape of the incandescent bulbs they replace."

The highlight of the new LED lineup is the 60W replacement bulb, which boasts strong energy savings by using only 8.5 watts while providing consumers the performance they expect.  Both the 40W and 60W equivalent Soft White LED bulbs are currently Energy Star rated and can be purchased exclusively in Lowe's stores or on Lowes.com for under $10.

"Up until this point, consumers have been forced to compromise on the appearance of their light bulb in order to receive the long life and energy savings associated with LED technology," said Dean Kochalka, Lowe's merchandising vice president for lighting. "Our new line of 60-watt and 40-watt replacement bulbs gives consumers the best of light bulb design and energy efficiency, providing a perfect solution for replacing traditional light bulbs in the home." 

To learn more about OSRAM and SYLVANIA A-line LED products at Lowe's, please visit Sylvania.com or Lowes.com/lighting.

About OSRAM SYLVANIA Inc.
OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America.  As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA.  The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Danvers, Massachusetts.  For more information, visit www.osram-americas.com or follow us on Facebook and Twitter.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 15 million customers a week in the United States, Canada and Mexico. With fiscal year 2013 sales of $53.4 billion, Lowe's has more than 1,830 home improvement and hardware stores and 260,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe's supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.

OSRAM is a registered trademark of OSRAM GmbH.
SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.
All other trademarks are those of their respective owners. 

SOURCE OSRAM SYLVANIA