OTG opens an exclusive Miles Shop at United Airlines' Newark Liberty International Airport Terminal C

New boutique offers range of gifts & everyday amenities, which MileagePlus members can purchase using miles, or earn miles with each dollar spent

Dec 14, 2015, 13:05 ET from OTG

NEWARK, N.J., Dec. 14, 2015 /PRNewswire-USNewswire/ -- In what is an industry first, OTG has launched an exclusive Miles Shop at United's Newark Liberty International Airport hub, enabling MileagePlus members to use their miles for a range of gifts and amenities, while members using traditional methods of payment will earn 5 miles for each dollar they spend.

Products available cater to travelers, ranging from gifts and electronics, including limited edition headphones, suitcases, and signed cookbooks from Alain Ducasse & Elizabeth Falkner, to everyday essentials including travel kits, power adapters, and travel guides. Not to overlook the youngest jet-setters, the Miles Shop also offers a range of children's toys and clothing. Offerings range from as few as 600 miles to 50,000 miles, keeping with United's focus on providing MileagePlus members varied options for using their miles during the travel experience. The shop is currently open through the busy holiday travel season.

"The MileagePlus team works each day with a singular mission: To make the world's best travel loyalty program more rewarding for our members," said Praveen Sharma, United's vice president of loyalty. "The Miles Shop at Newark Terminal C is a terrific extension of that mission, as it offers United customers expanded opportunities to earn and use their miles as diverse as our customers are themselves."

In November 2014, Newark's Terminal C became the first airport to accept MileagePlus award miles for food and beverage purchases at select concepts throughout the terminal.

"United has been an instrumental partner in developing innovative ways to expand its MileagePlus program at Terminal C," said OTG CEO, Rick Blatstein. "We've received tremendous positive feedback since last November when we introduced the ability for customers to use their MileagePlus miles for meals, and the development of the Miles Shop is a direct result of that unique experience"

Images of the shop can be found here.

About United
United Airlines and United Express operate an average of nearly 5,000 flights a day to 352 airports across six continents. In 2014, United and United Express operated nearly two million flights carrying 138 million customers. United is proud to have the world's most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United operates more than 700 mainline aircraft, and this year, the airline anticipates taking delivery of 34 new Boeing aircraft, including the 787-9 and the 737-900ER. United is also welcoming 49 new Embraer E175 aircraft to United Express. The airline is a founding member of Star Alliance, which provides service to 192 countries via 28 member airlines. Approximately 84,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

About OTG
OTG is an award-winning company, elevating the airport experience with enhanced dining, design and technology in more than 300 restaurants and retail concepts in 10 airports across North America. OTG has been recognized throughout the industry for its exceptional customer focus and groundbreaking innovation. In 2014, it ranked among the World's 50 Most Innovative Companies in Fa­­­­­st Company Magazine.