OTX Expands Its Global Footprint and Plans to Take Innovation to the Next Level in the Motion Picture Industry

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Feb 26, 2010, 01:45 ET

LOS ANGELES, Feb. 26 /PRNewswire/ -- OTX, the global consumer research and consulting firm known for developing innovative research methodologies, today announced that Kevin Goetz has stepped down as President of its Motion Picture Group and that it has reorganized this division's management structure to focus on global expansion and to prepare for an infusion of innovative technology to service the film industry.

Last month OTX was acquired by Ipsos, one of the largest global research agencies, which is expected to invest in and leverage OTX's online technology expertise to make its work in the media and entertainment space even more competitive. OTX's Motion Picture Group is today the leading resource for many of the industry's major motion picture businesses.

"We're going to grow, and we're going to create new tools and ways to reach and understand the global entertainment-oriented consumer today," said Shelley Zalis, OTX CEO and Founder. "We need visionary thinkers that are passionate about change and ready to lead the transformation."

The OTX management team for the Motion Picture Group will be led by Vincent Bruzzese, based in Los Angeles, overseeing all U.S. based studio clients. Mr. Bruzzese, who was one of OTX’s first pioneers joining the start-up company in 2001, was instrumental in helping studios migrate from mall intercepts to online research and is a recognized industry leader in movie tracking, screenings and ad testing. OTX’s international Motion Picture business expansion will continue to be led by Ian Wright who is based in London. Mr. Wright joined OTX in 2006 to successfully establish OTX Europe and implement creative ways for engaging the consumer in immersive and cutting edge hybrid research techniques that are quickly becoming new industry standards.

"Both Vinny and Ian are innovators at heart and, even more importantly, are willing and excited to explore and develop new research solutions to meet today's digitally driven world," said Bruce Friend, OTX President Media and Entertainment Group, and a seasoned veteran who worked with both Nickelodeon Movies and MTV Films from 1996 to 2001 and then Sony Pictures before joining OTX in 2003.

About OTX

OTX (www.otxresearch.com) is a global research and consulting firm that specializes in providing a suite of multi-media research products to the marketing, entertainment and advertising communities. Ipsos acquired OTX on January 28, 2010. OTX has developed a range of innovative approaches – integrating technology and immersive techniques with extensive traditional research experience – to reach and engage today's digitally-driven consumer more effectively, resulting in deeper and more profound consumer insights. In just nine years OTX has become the 18th largest research agency in the U.S. with offices in London, Los Angeles, New York, Cincinnati, Miami, and Chicago with strategic partners in Germany, Russia, Japan, Korea, Australia, and Mexico.