NASHVILLE, Tenn., Sept. 19, 2017 /PRNewswire/ -- Social Link today announced the launch of its new website for Eventagious—a key part of its strategic rebranding program for the Duluth, Minnesota-based events planning and marketing company.
"Eventagious is what happens when the word of mouth is so spectacular that you have to turn people away," said Eventagious founder and CEO Leanne Joynes of her company's new label. "It's guests who are still talking up an event months after it's over. The excitement is contagious."
Joynes engaged Social Link to take the helm on all aspects of the new brand launch: marketing strategy, visual identity, social marketing, SEO/SEM, and web design. The goal was to reposition the company (formerly known as Success Unlimited) as a new kind of event planner. The new website is just a start to the overall plan.
"The key word in today's marketplace is agility," said Social Link CEO, Brady O'Rourke. "This is something that we, as a virtual marketing department, understand very well. Our primary communication is that Eventagious is built to scale rapidly. This makes the company attractive for short-term, project-based engagements, while still messaging stability to the clients Leanne's worked with for years."
To serve this mission, Eventagious will scale up projects from a smaller, highly skilled core team of Certified Meeting Professionals (CMP). Joynes, a veteran CMP, was a founding member of the International Special Events Society (ISES) and will continue to focus on what her company does best: using creative, organizational, and insider expertise to help manage associations and their event needs. The company's industry focus will include nonprofits, as well as franchise associations within the food and beverage industry: Jimmy Johns, El Pollo Loco, Denny's, and many others.
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SOURCE Social Link