Out-Of-Home and Experiential Agency O&E Rebrands as Sly Fox

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Apr 05, 2016, 03:44 ET

DALLAS, April 5, 2016 /PRNewswire/ -- From the morning commute, to evening social functions, the average American spends more than 70 percent of their waking hours outside of the home. In the always-changing world of marketing, this seismic shift in the daily routine has made reaching consumers in meaningful ways more difficult than ever before.

To help celebrate the launch of Sly Fox, we decided to create a little bit of mischief at the Moroch office in Dallas. Where there was once a hall the day before, there was now a wall so employees were forced to take a new path. That's what we do at Sly Fox. We find new ways to reach consumers and interrupt the every day daily routine with interesting solutions.

Hoping to stand out among the clutter of today's advertising efforts, Heather Armstrong, Carol Dodson and Cristi Sliter are strategically engaging consumer touch points with clever disruption in the out-of-home (OOH) and experiential spaces. This women-owned organization makes its debut this week as Sly Fox, a one-of-a-kind communications think tank.

Initially formed as O&E, a member of the Moroch family of companies, the change in name represents a new beginning courtesy of the spirit, curiosity and creativity that Armstrong, Dodson, and Sliter cultivate.

"Being seen and heard in a way that makes real connections with consumers can be challenging," said Armstrong, Managing Partner. "It can be a unique billboard that stands out on your way in to work, or a typical movie-going experience turned upside down by an unexpected virtual reality event. We seek to interrupt the every day with welcome and interesting activations."

"Moroch Holdings Inc. is proud to work with Sly Fox and utilize its capabilities to elevate our client campaigns," said Tom Moroch, Chairman of MHI. "Sly Fox understands how to use out-of-home activations to accelerate and amplify social media, experiential and mobile marketing campaigns. Consumers are looking for a brand experience unlike any other that catches them off guard and makes them feel like they're a part of a brand's journey."

Sly Fox's client roster includes McDonald's, Six Flags, Movie Tavern, Universal Pictures, Walt Disney Studios Motion Pictures, Focus Features, Fox Searchlight Pictures, Lionsgate, Columbia Pictures, Bleecker Street, Roadside Attractions, Texas A&M, Dallas Arboretum and Baylor, among others.

For more information on Sly Fox, visit www.weareslyfox.com. Updates on Sly Fox can also be found on the agency's Facebook, Twitter and Instagram pages.

About Sly Fox

Sly Fox is an out-of-home and experiential agency with a presence in Dallas, Austin, Houston, New Orleans, Oklahoma City, St. Louis and Hollywood, FL. By crafting the sharpest OOH and experiential activations that ignite brand passion, the agency facilitates lasting relationships to achieve measureable results. Sly Fox clients include McDonald's, Six Flags, Movie Tavern, Universal Pictures, Walt Disney Studios Motion Pictures, Focus Features, Fox Searchlight Pictures, Lionsgate, Columbia Pictures, Bleecker Street, Roadside Attractions, Texas A&M, Dallas Arboretum and Baylor.

About Moroch Holdings Inc.

Formed in 2013, Moroch Holdings, Inc. is a privately held family of integrated marketing and communication companies based in Dallas, Texas with offices residing in every major market across the country. Providing strategic planning, advertising, media planning/buying, multicultural marketing, public relations, and digital and social media services for over 100 brands. Moroch Holdings proudly holds ownership interest in Moroch Partners, NEXTMedia, Inspire, Side Chops, Sly Fox and LimeGreen Moroch.

Media Contact:
Monica Esposito
214-252-1713
[email protected]

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SOURCE Sly Fox