Outbrain Launches Automatic Yield: An Industry First Technology to Connect Content and Revenue
Outbrain Delivers On Promise To Publishers Allowing Them To Understand The Total Revenue Of Their Content In Real Time, Drive Efficiency & Protect The Long-Term Value Of Their Users Through A Single Piece Of Technology
Penske Media Corporation Announced As Among First Global Launch Partners
NEW YORK and LONDON, March 24, 2017 /PRNewswire/ -- Outbrain, the world's leading premium discovery platform, today unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real time. For the first time on the web, Outbrain will launch a paid for solution that provides proprietary insights into all aspects of a publisher's revenue, not just Outbrain revenue, marrying real time revenue value to the owned content a publisher circulates throughout its site. This will allow Outbrain's publisher partners to monetize audiences based upon an immediate understanding of each and every piece of content through a single dashboard.
There are eight premium publisher groups and media partners amongst the first to successfully implement and take advantage of Automatic Yield's traffic shaping and revenue reporting. Publishers have seen up to a 65% lift in incremental revenue with limited trade-off between revenue and CTR.
"Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology," said Yaron Galai, Co-Founder & CEO, at Outbrain. "Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together and affords media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience. Our vision is to offer a single platform that allows publishers to manage and optimize all their revenue and afford them a revenue tool, that editors will love."
See All Your Revenue in One Place
Media companies rely on many different monetization partners and ad types to drive daily, monthly and yearly revenues. In order to grow revenues they need to understand how much money they make on each piece of content, each user, each monetization partner and traffic referral source. For the first time, Outbrain is tying it all together in a Total Value Report.
Outbrain's new revenue reporting allows a publisher to see and manage all their revenue through a single dashboard from all different partners (Outbrain and non-Outbrain), traffic sources (e.g. Google, Facebook, Twitter...), verticals, devices, users and much more. The publisher will see their "total revenue" for the selected timeframe within the dashboard and have the ability to dig into the data at a micro level.
This new level of transparency allows publisher revenue teams to understand exactly how much money is made from this piece of content vs. that one, consumed on-site vs. consumed off-site and will inform spending decisions, advertising strategy, off-platform revenue opportunities, when to take action and more.
"In my 15 years in digital media, there has never been a tool for publishing executives to see the performance of their entire business, from content production through to revenue delivery," said Matt Crenshaw, Global Head of Distribution at Outbrain. "What publishers have today are single-purpose solutions. Automatic Yield connects these systems, taking out the painful, time-consuming guesswork that happens between publisher teams. This is the next-level evolution in publisher-side programmatic, starting with the actual user who triggers all of the revenue delivery. Our mission is to transform Content Discovery from a single point solution into a common platform for publishers to grow healthy, diversified businesses."
Outbrain has actively rolled out Automatic Yield across the United States and will continue to pursue plans to grow the adoption of this exciting technology across other major territories in the coming months.
About Outbrain
Outbrain (www.outbrain.com) is the world's leading premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves more than 250 billion personalized content recommendations, reaching in the region of a billion users every month across the globe*.
Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: CNN, ESPN, Time Inc., Le Monde, Fox News, The Guardian, SPH, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Bild, Orange and L'Equipe.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia.
Follow @Outbrain on Twitter: https://twitter.com/Outbrain
* Internal Outbrain numbers
SOURCE Outbrain
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